Responsibilities

• Own cleaning, management, and processing of lead lists alongside sales development team
• Ensure data integrity of B2B contacts between our CRM (Salesforce) and marketing automation platform (Pardot)
• Create reports and performance dashboards to help drive key strategic initiatives
• Develop marketing campaigns and tactics including emails, landing pages, microsites using Pardot
• Create and maintain lead and nurture reporting methodology, reports and dashboards, including performance metrics for all lead and nurture tracks and KPIs for overall program performance
• Implement, design, assemble applications to support SF marketing applications including, lead management, communities, and execute scoring and routing of assignment rules for both customers and net-new prospects, including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of leads that re-enter an active demand state
• Document MAP implementation and marketing/lead nurturing processes, programs, procedures and support integration with other systems
• Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industry
• Develop and maintain lead and nurture reporting methodology, reports and dashboards, including performance metrics for all lead and nurture tracks and KPIs for overall program performance including integration with CRM
• Define segmentation criteria to manage lead lists and contact groups for nurture programs

Requirements

• Bachelor’s degree required
• Pardot certification preferred
• 5+ years working in Salesforce and Pardot
• Must know how to build reports/dashboards, create, manage and update lead scoring, rating and notifications, folder structures, campaign naming, Einstein analytics
• B2B Analytics experience preferred
• HTML Required
• Self- motivated and ability to self-manage.
• Able to thrive in a dynamic, fast-paced environment.
• Able to adapt and learn new things quickly.
• Excellent communication skills.

Benefits

• Anritsu is committed to providing a comprehensive and competitive benefits package to all employees. We offer standard benefits such as major medical, vision and dental coverage, life insurance, Employee Assistance Plan, Flexible Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and profit sharing.
• Our benefit package is designed to positively impact all aspects of your life; to help you and your family succeed; and to maintain our status as a “perfect job.”