Responsibilities

• Own the end-to-end execution of marketing automation programs in Marketo, including audience creation, email and landing page builds, workflows, A/B testing, QA, tracking, and reporting.
• Partner with marketers across the organization to translate campaign and program requirements into scalable, high-quality marketing automation solutions.
• Support and optimize lead lifecycle management, including lead routing, enrichment, scoring, nurturing, and campaign attribution, in partnership with our Salesforce administration team.
• Help manage and optimize our marketing technology stack, identifying opportunities to improve processes, automation, data quality, and overall program efficiency.
• Leverage AI and emerging technologies to streamline marketing operations, automate repetitive work, and improve the speed and effectiveness of our marketing programs.

Requirements

• 3+ years of experience working in marketing operations or marketing automation, with hands-on experience building and executing programs in Marketo or a similar marketing automation platform.
• Experience with Salesforce, including working with leads, contacts, campaigns, and reporting, and an understanding of how marketing automation and CRM systems work together.
• Experience managing marketing programs such as email campaigns, nurtures, webinars, events, or other digital programs from setup through execution and reporting.
• Strong analytical and problem-solving skills, with an understanding of marketing data, attribution, and funnel management.
• Basic HTML/CSS skills and a high level of attention to detail, particularly when building and QAing customer-facing marketing experiences.

Preferred

• You’re a strong marketing operations partner who can take a business need, translate it into a technical solution, and execute with minimal oversight.
• You have a detail-oriented mindset and take pride in building programs that are accurate, scalable, and reliable.
• You enjoy troubleshooting problems, digging into data, and figuring out why something isn’t working, then finding a better way to do it.
• You’re curious about new technology and excited to experiment with AI and automation to improve how marketing teams work.
• We value people who are collaborative, adaptable, and comfortable working across teams in a fast-moving environment.

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more
• Excellent Parental benefits including: 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions
• Employee Stock Purchase Program (ESPP)