Responsibilities

• Own Marketing's Salesforce Marketing Cloud Strategy and Roadmap
• Define and own the marketing-side Salesforce Marketing Cloud capability roadmap with Marketing Operations, Data, Digital, Analytics, RevOps, IT, and Marketing leadership.
• Translate marketing strategies and business priorities into prioritized SFMC capabilities and solution recommendations.
• Find opportunities to improve targeting, segmentation, personalization, journey orchestration, and triggered communications through SFMC.
• Evaluate platform limitations, operational challenges, and technical debt to prioritize improvements and investments.
• Define SFMC's future role within the marketing ecosystem while maintaining a platform-agnostic perspective.
• Raise the Baseline of Salesforce Marketing Cloud Knowledge
• Serve as Marketing's senior subject matter expert for SFMC capabilities, architecture, and standards.
• Raise SFMC knowledge across campaign producers through practical guidance, reusable resources, playbooks, and standards.
• Enable producers and operations teams on SFMC automation, segmentation, personalization, data, and journey capabilities.

Requirements

• 7+ years of experience in marketing automation, marketing technology, campaign operations, marketing operations, or related technology functions.
• Deep expertise with Salesforce Marketing Cloud, including automation, segmentation, personalization, audience management, data, journey orchestration, and campaign execution.
• Experience translating complex business requirements into scalable marketing automation and Salesforce Marketing Cloud solutions.
• Strong understanding of SFMC architecture, integrations, data, workflows, campaign operations, and customer experience.
• Experience partnering with IT, engineering, data, and architecture teams on complex technology initiatives.
• Broad marketing automation experience with the ability to apply principles beyond Salesforce Marketing Cloud.
• Strong ability to enable teams, raise platform knowledge, and explain technical concepts to non-technical partners.
• Demonstrated ability to evaluate complex problems and balance business value, speed, scalability, and risk.
• Excellent communication, internal partner management, facilitation, and cross-functional partnership skills.

Preferred

• Experience supporting Salesforce Marketing Cloud in a complex enterprise environment with multiple business units or customer journeys.
• Experience with additional marketing automation platforms such as Marketo, Adobe Campaign, Oracle Eloqua, or HubSpot.
• Experience supporting marketing automation transformations, platform migrations, business process redesign, or large-scale capability initiatives.
• Working knowledge of AI-enabled marketing automation, personalization, campaign operations, or workflow capabilities.
• Experience supporting global marketing teams in edtech, SaaS, digital learning, publishing, or similarly complex organizations.
• Desire to influence the future of marketing and have fun!