Lifecycle Marketing Manager

Responsibilities

• Build, deploy, and maintain automated lifecycle campaigns across Email, Push Notifications, and In-App Messages using CRM platforms (e.g. Braze / Iterable)
• Find new opportunities to optimize key user journeys and campaigns across onboarding through to active engagement, reactivation, and winback
• Use AI/LLM tools to streamline recurring work (briefs, copy variants, QA, reporting) and test ways to make lifecycle programs smarter and more personalized
• Design and execute experiments (subject lines, send times, content, channel mix) to optimize campaign performance and drive incremental lift.
• Track and report on core lifecycle KPIs (Open Rates, CTR, Conversion Rate, Unsubscribe Rates, Churn, Winbacks). Share actionable insights with the broader team.
• Collaborate with User Acquisition, Product Marketing, Brand Marketing, Partnerships and Customer Success to execute an integrated marketing/promotional calendar
• Work with Design, Product, Engineering, and Data to get the right events and attributes into Braze for triggering and personalization

Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or retention marketing, ideally within Consumer Tech or Subscription services
• Hands-on experience building automated workflows in CRM platforms (e.g. Braze, Iterable)
• Hands-on experience using AI/LLM tools in your day-to-day work, and examples of how you’ve used them to save time or improve results
• Strong analytical skills: comfortable pulling cohorts, reading results, and turning them into next steps. Experience with a BI tool (Looker, Tableau, Amplitude, Mixpanel)
• Basic understanding of HTML/CSS for email template troubleshooting. Understanding of data structures, APIs, and event-based triggering
• Strong attention to detail and QA discipline across multiple concurrent campaigns
• Highly organized self-starter capable of managing multiple campaigns simultaneously while maintaining strict quality control

Preferred

• Strong copywriting and editing
• Experience with AI-driven personalization or predictive features in a CRM (e.g., Braze Intelligence)
• Experience with partnership or B2B2C campaigns