Life Cycle Marketing Manager

Responsibilities

• Lifecycle Strategy and Campaign Calendar. Build the annual, quarterly, and monthly lifecycle plan around the rhythms of ABA care: school-year starts, summer and holiday schedule changes, discharge and transition periods, and de novo center openings. Align it to same-store growth goals and center capacity.
• Automated Journeys. Design, build, test and maintain the programs that move families through the funnel and keep them engaged:
• - Inquiry follow-up and speed-to-lead nurture
• - Post-assessment waitlist engagement and status updates
• - Intake completion and start-of-care onboarding
• - Missed-appointment and no-show recovery
• - Caregiver education and ongoing engagement during treatment
• - Reactivation and win-back of families who paused or dropped off
• - Referral-partner communications (pediatricians, schools, other providers) in coordination with Business Development
• Audience Segmentation. Build segments from inquiry source, location, funnel stage, waitlist status, payer, age band, and engagement history. Cross functionally collaborate with Intake, Analytics, and Operations.

Requirements

• 5+ years in lifecycle, CRM, marketing automation or direct-response marketing, ideally in healthcare, behavioral health, or multi-location consumer services.
• Hands-on experience administering an enterprise marketing automation platform (Salesforce Marketing Cloud strongly preferred: Journey Builder, Email Studio, Mobile Studio, Automation Studio, SQL and data extensions) and building automated journeys end to end.
• Strong marketing writing, editing and proofreading skills, and the ability to turn business goals and family needs into clear, empathetic messaging.
• Proven experience designing and running testing programs (A/B, multivariate, holdout) and turning results into decisions.
• Strong understanding of segmentation, personalization, attribution and campaign analysis, plus strong SQL and data skills.
• Experience managing direct mail and print vendors, mailing lists and production schedules is a plus.
• Working knowledge of HIPAA, TCPA and CAN-SPAM, and of privacy-safe tracking in healthcare.
• Strong project management and communication skills, and the ability to manage multiple markets, campaigns and stakeholders independently.
• Bachelor’s degree in marketing, business, analytics or a related field.