Lifecycle Marketing Manager

Responsibilities

• Own email and SMS strategy across a portfolio of ecommerce client accounts.
• Develop lifecycle roadmaps spanning campaigns, automated flows, segmentation, personalization, and testing.
• Analyze performance, identify growth opportunities, and deliver actionable recommendations that improve retention, repeat purchase, and revenue.
• Connect lifecycle initiatives to broader client business objectives and continuously refine strategy based on results.
• Serve as the primary strategic advisor, building trusted relationships with clients.
• Lead client meetings, performance reviews, and strategic planning discussions with confidence.
• Proactively communicate opportunities, risks, and recommendations while managing expectations and navigating challenging conversations.
• Take ownership of account health, client satisfaction, and long-term success.
• Partner with project managers, copywriters, designers, and developers to translate strategy into execution.
• Provide clear creative and technical direction, strategic feedback, and quality assurance.

Requirements

• 2+ years of experience in lifecycle, retention, CRM, email, or SMS marketing.
• Previous agency experience independently managing lifecycle marketing strategy across multiple ecommerce client accounts. This is a firm requirement.
• Deep working knowledge of Klaviyo , including flows, campaigns, segmentation, reporting, and optimization.
• Proven ability to develop strategies, interpret performance data, and translate insights into measurable business outcomes.
• Strong client leadership and presentation skills, including experience advising senior stakeholders and navigating difficult conversations.
• Ability to independently manage competing priorities in a fast-paced, multi-client agency environment.
• Proactive, solutions-oriented mindset with strong communication and cross-functional collaboration skills.

Preferred

• Experience with other ESPs such as Customer.io, SFMC, Iterable, Attentive, Braze
• Experience with Shopify app ecosystem
• Experience with loyalty, referral, subscription, or other retention programs.
• Familiarity with advanced ecommerce analytics and customer lifecycle measurement.

Benefits

• Fully remote work environment
• Flexible time off and dedicated mental health days
• Monthly food delivery stipend
• Quarterly continued learning stipend
• Performance-based commission and bonus opportunities
• Health, dental, and vision insurance coverage
• 401(k) with company match
• Professional development and growth opportunities