VP, Lifecyle & Growth Marketing

Responsibilities

• Audience Growth & Content: Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencers
• Partner with Communications on an integrated content plan
• Establish audience engagement metrics and measurement frameworks
• Build top-of-funnel and mid-funnel education programs with broader teams, including buyer enablement for products with multiple decision-makers
• Lifecycle & Expansion: Design lifecycle journeys from prospect to sales handoff, to implementation, to customer success, and back to upsell, renewal, and advocacy
• Establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales
• Support expansion motions for Attendance Plus, Payments, Smart Sites, and future offerings
• Demand & Revenue: Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance
• Own event strategy across virtual and in-person programs, making sure they carry our campaigns and stories to the right audiences
• Leadership & Partnership: Lead and grow a team of managers and specialists across Demand Gen, Email, Pendo, Webinars, and Events

Requirements

• 12+ years in growth, lifecycle, or demand generation marketing, including several years in a senior leadership role; SaaS experience required and Edtech experience a strong plus
• Proven experience building or scaling an audience growth engine with multiple products
• People leadership experience managing managers; you've led a team of 5+ across multiple disciplines
• A track record of measurable pipeline and revenue contribution from owned and organic channels, and fluency with the KPIs that prove it
• Experience running or overseeing event marketing (virtual and in-person) as part of a broader growth strategy
• Comfortable operating at both strategic and hands-on levels — you can set the vision and still dig into a campaign or lifecycle journey when it matters
• Experience working in a regulated or privacy-sensitive environment
• Fluent with modern growth technology: HubSpot, Pendo, Zoom Webinar tools, Asana, and more
• Track record and examples of using AI to scale content, targeting, and measurement
• Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

Benefits

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 15 paid holidays, including your birthday!
• As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.