Sr. Lifecycle Marketing Associate, Engagement & Upgrades

Responsibilities

• Lifecycle Strategy & Execution
• - Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals.
• - Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
• - Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
• Campaign Development & Collaboration
• - Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings.
• - Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market.
• - Work comfortably with HTML to personalize, troubleshoot, and QA lifecycle communications, with support from dedicated development resources.
• Experimentation & Measurement
• - Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition.

Requirements

• 5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software.
• Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels.
• Experience supporting acquisition and/or reacquisition programs, with a track record of improving customer conversion or winback performance.
• Strong understanding of audience segmentation, personalization, and automated journey logic.
• Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis.
• The ability to translate established business goals into clear lifecycle strategies, campaign plans, and executable customer journeys.
• A rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment.
• Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices.
• Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA.
• Confidence reviewing data, identifying trends, and making informed recommendations.

Benefits

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events