Company overview

Acorns believes that anyone can achieve financial wellness — that’s why they’ve been building simple, powerful money tools for everyday Americans and their kids since 2014. Acorns is the app that makes it easy to spend smarter today, save for tomorrow, and invest for your future. Acorns Early is a smart money app and debit card that helps kids grow their money skills — and their money — while they grow up. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 13 million all-time customers save and invest over $22 billion dollars, much of it from spare change.
Founded in 2012
Irvine, California, USA
586 employees (47 in marketing)
69% recommend to a friend
49% positive business outlook

Salaries

Typical salary range

$62 – $67

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People

Headcount trend

Company growth over the last 12 months

Headcount +17.9% year over year

Funding

Total funding

$510M

Last raise

$300M

Series F, 4 years ago

Funding history

Mar 2022

Series F Acorns · $300M

Aug 2019

Venture Round Acorns

Jan 2019

Series E Acorns · $105M

May 2018

Series C Acorns

Jan 2018

Venture Round Acorns

Jul 2017

Series D Acorns · $35M

Audience

Monthly website visitors
2.2M
Month over month-8.9%
Quarter over quarter-13.8%
Top sourceDirect (71.2%)
Ad budget per month$126.8K
Average search rank51
Traffic source mix
Direct
71.2%
Search
23.6%
Referral
3.6%
Paid referral
1.1%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

61.4K

12-mo growth

+23.4%

Monthly growth

+2.7%

News

Links