Donor Lifecycle Marketing Manager (Remote)

Responsibilities

• Owning retention, upgrade, and additional-gift strategy for charity: water's recurring (The Spring) and one-time donors, with clear accountability for retention rate, average gift, upgrade rate, and donor lifetime value
• Building and managing automated lifecycle journeys, including welcome and onboarding series, anniversary and milestone moments, impact updates, lapse prevention, and win-back programs
• Planning and executing multichannel campaigns across email, SMS, paid social and search retargeting, and direct mail, making sure each channel plays a distinct and coordinated role
• Developing upgrade programs that invite recurring donors to increase their monthly gift at the right moments, and additional-gift appeals timed around key moments like year-end and World Water Day
• Reducing involuntary churn by partnering with RevOps on failed-payment recovery, card updater tools, and payment-method outreach
• Partnering with the paid media team and agency partners on retention and reactivation campaigns, contributing to audience strategy, creative testing, and performance insights
• Collaborating with the direct mail team and vendors on programs for recurring and multi-year donors, providing input on audience selection, messaging, and timelines, and helping analyze results
• Designing and running a disciplined testing roadmap across subject lines, ask amounts, timing, creative, and channel mix, and turning results into lasting improvements
• Partnering with RevOps to build segmentation and reporting that tracks cohort retention, channel performance, and revenue attribution
• Collaborating with Creative to develop compelling donor-facing storytelling that connects supporters to the impact of their giving

Requirements

• 4–6 years of experience in lifecycle, retention, CRM, or digital fundraising marketing, with a track record of measurably improving retention or donor value
• Hands-on experience running programs across at least three of these channels: email, SMS, paid media, direct mail
• Experience building automated journeys in an email or marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Marketo, Klaviyo, HubSpot)
• Strong analytical skills and comfort working with data to segment audiences, read test results, and make decisions
• Excellent writing skills and a sharp instinct for what makes a message land
• Strong project management skills and the ability to juggle multiple campaigns and deadlines
• A passion for charity: water's mission and a genuine interest in the people who support it

Preferred

• Experience with recurring or subscription programs, whether in the nonprofit sector or at a subscription business
• Channel-specific experience in direct mail fundraising (including lettershops and list vendors) or SMS platforms and compliance requirements
• Familiarity with Salesforce NPSP, Iterable, JIRA, SQL, or data visualization tools like Looker or Tableau

Benefits

• Unlimited PTO
• Summer Fridays
• 6-week paid sabbatical leave after 5 years of employment
• Annual bonus potential through The Pool
• 401k plan + employer match
• Medical covered at 85% + Dental/Vision contributions
• FSA + dependent day care FSA
• Employer-paid life insurance, STD, LTD
• 16-week paid maternity and paternity leave for new parents
• Stipends for Home office, Professional Development, and a You-do-You Perk