Senior Web Marketing Specialist

Responsibilities

• Assist the strategy, planning and execution of new onsite experiences to enhance the customer journey and drive business growth - focus areas include marketing landing pages, onsite merchandising placements, and conversion rate optimization programs.
• Collaborate with cross-functional stakeholders to execute on an ongoing Web Marketing roadmap, ensuring alignment and support from partner teams across product, engineering, marketing, design, and analytics.
• Execute A/B and multi-variate testing strategy using tools like Optimizely to improve the user experience and support overarching business objectives. Partner closely with the program leads, channel teams, and business partners to drive conversion improvements.
• Clearly translate business needs into requirements for technical partners to scope and implement solutions.
• Collaborate with analytics to create, maintain, and deliver various dashboards and reports, providing insights into performance across key metrics.
• Leverage web analytics data to identify key areas for improvement and measure the impact of optimization efforts. Quantify and communicate the results to relevant stakeholders.
• Assist with documentation and communication of results, recommendations, themes, and methodologies, ensuring insights are shared across the organization for continuous improvement.
• Collaborate with product and marketing teams to ensure consistent tagging and tracking across web properties, enabling accurate data collection and analysis.

Requirements

• 5+ years working in digital marketing or conversion optimization; direct onsite marketing or product experience strongly preferred.
• Experience driving the end-to-end strategy and development of landing pages and web products: gathering business requirements, organizing partner input, partnering with tech teams, as well as optimizing and tracking performance.
• Fluent in A/B split and multivariable testing, including defining roadmaps, test methodology, building hypotheses, analyzing results, and applying best practices.
• Data-obsessed: You use metrics, feedback, and analytics to make decisions, synthesize insights and formulate concise and actionable narratives for business partners.
• Skilled in spreadsheet software (Excel, Google Sheets) for quantitative analysis and experience in analytics tools like Google Analytics, Amplitude, Databricks, and Tableau for tracking and measuring results.
• Experience with audience personalization, segmentation, and dynamic content is preferred.
• Familiarity with UX design and development processes and best-practices is preferred.
• Fluency in web optimization and content management tools like Optimizely and WordPress is preferred.
• Excellent communicator, with strong interpersonal skills (written and oral). You should be able to coordinate efforts across diverse groups to implement key initiatives.
• Proven ability to thrive in a fast-paced, data-driven environment.