Marketing Specialist
Resource Innovations
Chicago, IL (Remote)
$55K/yr - $65K/yrIn-houseFull-timeMid level1+ years exp.
1 day ago
Director of Demand Generation
USA (Remote)
Salary Not AvailableDirector/Executive7+ years expFull time
Posted 17 hrs ago
Job Summary
Own integrated demand-gen programs across paid, ABM, and nurture streams, driving pipeline and revenue with measurement and optimization.
- Lead campaigns across paid search, social, webinars and content; ensure ABM alignment.
- Coordinate with sales and RevOps for targeting, nurture, and attribution.
- Measure and optimize pipeline contribution and revenue impact.
Job Description
Responsibilities
- Architect integrated campaigns across paid search, paid social, webinars, content programs, email and website conversion.
- Develop account-based programs and intent-informed targeting with sales; coordinate outreach priorities with the Outbound Leader.
- Translate audience insights and positioning into campaign themes, offers and buyer journeys.
- Direct paid media partners, manage working budgets and optimize channel and campaign economics.
- Partner with Revenue Operations on nurture, tracking, attribution, routing and sales handoffs.
- Measure marketing-sourced qualified pipeline, conversion and revenue contribution; report findings and improve performance.
Requirements
- 7+ years in B2B demand generation, growth marketing or campaign management.
- Track record of generating measurable qualified pipeline through integrated campaigns.
- Hands-on fluency in paid media, email nurture, web conversion and account-based marketing.
- Strong analytical, agency-management and cross-functional execution skills.
Preferred
- Experience in ecommerce, agencies, premium retail or B2B technology and services.
- Experience with CRM, marketing automation and attribution tools.
- Experience developing webinars, content syndication and intent-based programs.
- Practical use of AI to improve campaign execution and analysis.
RECOM
Recom is designed to fit like a glove—we develop expertly tailored solutions to help premium brands accelerate on Amazon. We go beyond the standard, one-size-fits-all approach by digging into the details to shape the right Amazon strategy for each brand. Drawing upon our real-world Amazon knowledge in dozens of product categories, we create the optimal action plan for your brand and deliver results that meet and exceed your expectations. Our goal is to be a frictionless partner—the perfect fit for your brand, meshing with your organization and executing every component of your Amazon strategy flawlessly.
Salaries
Web Marketing median pay in the United States
$98K/yrMost earn $73K to $135K. Based on 271 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
36 (14% of company)
Median Career Experience
12 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
7
Traffic Signals
Monthly Visitors
5.7K
Monthly Google Ads Budget
$77
Traffic Source Mix
Search
30.2%
Direct
52.7%
Referral
6.9%
Social
7.9%
Paid
1.3%
Headcount Trend
Current headcount: ~264
Recent News
Links
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