SEO/AEO Manager

Responsibilities

• Develop and execute enterprise SEO and GEO strategies that improve organic visibility, qualified traffic, conversions, and direct bookings in alignment with key business goals.
• Develop strategies to improve Hyatt’s visibility, accuracy, authority, and citation presence across AI-powered search experiences, including ChatGPT, Google AI Overviews, Gemini, Perplexity, and emerging generative platforms.
• Collaborate cross-functionally with Brand, Content, Digital Product, Engineering, Media, and regional and property-level teams to integrate SEO and GEO best practices into campaigns, hotel launches, seasonal travel moments, destination content, product experiences, and technical roadmaps. Translate search insights into actionable briefs, standards, and training that support evergreen growth.
• Conduct technical audits covering site architecture, crawlability, indexation, crawl budget, page rendering, site speed, and structured data. Partner with Product and Engineering to resolve issues and provide SEO quality assurance for site releases, template changes, redesigns, and migrations.
• Identify visibility gaps, citation opportunities, competitive trends, and content priorities across AI-powered discovery platforms.
• Develop and execute search- and GEO-informed content strategies grounded in keyword research, prompt and topic analysis, traveler intent, competitive insights, and performance data.
• Guide optimization across metadata, headings, copy structure, internal linking, taxonomy, and content formats.
• Assist in the management of the affiliate marketing program including partner strategy, performance optimization, and measurement, to drive incremental revenue and customer acquisition.
• Leverage analytics, search intelligence, and affiliate platforms—including Adobe Analytics, Google Search Console, Botify, Semrush, Ahrefs, Screaming Frog, Profound, and Partnerize—to measure performance, identify opportunities, and communicate business impact to key stakeholders.
• Manage agency and vendor relationships, including project scope, deliverables, performance, and accountability.

Requirements

• 5+ years of relevant professional experience in SEO, digital marketing, organic growth or related function
• Exceptional communication and presentation skills, with the ability to translate complex search concepts for technical and non-technical audiences.
• Demonstrated experience with SEO strategy and execution, with a proven track record of success in driving growth
• Exceptional technical, local, and content focused SEO knowledge
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Exceptional organizational, presentation, and communication skills
• Ability to work independently and manage multiple projects simultaneously
• Strong analytical and excel skills, experience with Adobe Analytics a plus
• Proficiency with enterprise SEO software such as Screaming Frog, Botify, SEMRush, or Ahrefs.
• Understanding of front-end web technology including HTML, CSS, JavaScript.

Preferred

• Bachelor’s degree from accredited 4-year institution
• Knowledge of AI search platforms and Generative Engine Optimization (GEO) strategies
• Experience managing Affiliate programs and working with Affiliate platforms
• Experience in hospitality a plus

Benefits

• · Annual allotment of free hotel stays at Hyatt hotels globally
• · Flexible work schedule
• · Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• · A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• · Paid Time Off, Medical, Dental, Vision, 401K with company match