Growth & Content Marketing Lead

Responsibilities

• Growth & Experiments: Recommend audiences, messages, channels, and partnerships worth testing. Set priorities and turn ideas into action.
• Founder Content & Storytelling: Draw out ideas and stories, prepare filming prompts, coordinate content sessions, and turn conversations and footage into engaging posts and videos.
• Content & Social Media: Manage the content calendar from idea through publication. Write copy, edit short-form videos, create graphics, schedule posts, and support community engagement.
• Partnerships & Outreach: Identify relevant community organizations, local businesses, and creators. Support targeted outreach to build awareness and generate care campaigns.
• AI & Automation: Build repeatable workflows for research, drafting, repurposing, outreach, and reporting, with thoughtful review and quality control.
• Performance: Track engagement, inquiries, and care campaigns. Recommend what to continue, improve, or stop.

Requirements

• Proven experience growing a small business, startup, or emerging brand, with measurable results.
• Strong writing, storytelling, and short-form video production skills.
• Experience taking marketing initiatives from idea to finished execution.
• Practical experience with AI tools such as ChatGPT or Claude, including workflows and automation.
• Skilled in Canva, social media scheduling tools, and marketing analytics.
• Initiative, creativity, sound judgment, and reliable follow-through.