Paid Media Analyst

Responsibilities

• Support daily management of paid media programs, including Paid Search, Shopping, Paid Social, Retargeting, Streaming TV, and Video campaigns
• Execute and optimize search engine marketing (SEM) campaigns across Google Ads and Microsoft Ads, ensuring efficiency, coverage, and accuracy
• Assist with budget pacing and allocation of decisions based on performance data, test outcomes, and overall campaign objectives
• Design and implement structured campaign experiments to enhance ROI, conversion efficiency, and account scalability
• Build and optimize remarketing and retargeting campaigns across search, social, and display environments to improve customer engagement and retention
• Support launch and performance tracking of video campaigns across YouTube, paid social, and streaming TV platforms
• Monitor and analyze performance of product launches, promotions, and seasonal campaigns; synthesize data into actionable insights
• Prepare recurring reports and dashboards that communicate performance trends, testing outcomes, and recommendations to marketing leadership
• Collaborate with the Paid Media Manager and cross-functional teams to align campaign execution with broader marketing and growth initiatives
• Partner with platform representatives to stay informed on emerging features, beta programs, and industry best practices

Requirements

• Bachelor's degree in Marketing, Statistics, or a related business field
• 3+ years of paid search strategy and execution experience
• 1+ year of paid social, retargeting, and display experience
• 1+ year of TV, CTV, and Demand Gen experience
• Experience supporting and optimizing spend to reach budget goals
• Strong analytical and decision making skills
• Strong written and verbal communication skills
• Strong experience with Microsoft Office products, especially Excel data analysis

Benefits

• We have awesome benefits – We offer a wide variety of benefits to help support you and your loved ones. These include:
• Comprehensive and affordable medical, dental, vision, and voluntary life insurance options
• 401(k) with up to 4% company match
• Paid vacation, sick time, and holidays
• Company-paid basic life insurance and long-term disability
• Discounted auto, home, and pet insurance programs
• Flexible Spending Account (FSA)
• Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP)
• Company-provided equipment and one-time $250 work from home stipend
• $750 annual professional development budget