Specialist, Performance Marketing

Responsibilities

• Campaign Execution & Management
• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.
• Optimization & Testing
• Assist in the execution of testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures.
• Proactively analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency.

Requirements

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Preferred

• Experience with Microsoft Ads
• Exposure to Paid Social, Display, Programmatic, or other digital media channels
• Experience in lead generation, education, healthcare, financial services, or other performance-driven industries
• Familiarity with tagging, tracking, and attribution concepts
• Experience leveraging AI-powered tools to improve marketing workflows and campaign performance
• Key Competencies
• Paid Search Fundamentals
• Campaign Management
• Performance Analysis
• Data Interpretation