Marketing Content Specialist

Responsibilities

• Research, write, optimize, and publish new articles, guides, comparison pages, and other website content
• Conduct basic keyword research and understand the search intent behind target topics
• Structure and optimize content for search engines and generative AI models, including headings, titles, metadata, internal linking, and related on-page SEO
• Update existing content to keep it accurate, useful, current, and competitive in search
• Research unfamiliar topics and verify factual claims using reliable sources
• Publish content in our CMS and follow TripLog’s guidelines for formatting, links, images, alt text, and metadata
• Learn TripLog’s products and industry well enough to identify inaccuracies, content gaps, and opportunities for improvement
• Use AI tools to assist with research, drafting, editing, and content updates while independently reviewing and improving the output
• Help create additional written marketing materials such as case studies, one-pagers, sales materials, and product-focused content

Requirements

• 1-3 years of experience in SEO content marketing, copywriting, journalism, or a related role
• Experience writing for a B2B or software company
• Experience with Webflow, WordPress, or another CMS
• Experience with Google Search Console and Google Analytics
• Experience using SEO tools like Semrush or Moz
• Strong writing, editing, and research skills
• A working understanding of SEO fundamentals and search intent
• Ability to conduct basic keyword research and translate it into useful content
• Ability to explain unfamiliar or complicated topics clearly
• Good judgment when evaluating sources and factual claims

Preferred

• Experience writing product comparisons or other commercially focused content
• Experience working with localized or international content

Benefits

• 401K
• Health benefits
• Generous PTO
• Stock Options