Senior Manager, Lifecycle Marketing

Responsibilities

• Strategic Direction & Roadmap Ownership
• Help drive the strategic direction of Rugiet’s lifecycle program across email, SMS, push, and in-app, spanning acquisition, onboarding, retention, and winback.
• Own quarterly lifecycle roadmaps across your areas of the journey, sequencing bets, sizing impact, and aligning stakeholders on what ships when and why.
• Partner with Growth, Brand, Product, and Analytics on how lifecycle amplifies paid, referral, and organic funnels and integrates with the broader customer experience.
• Promo & Email Calendar
• Contribute to the promo and email calendar for your areas of the lifecycle program, including offers, timing, audiences, and how it all sequences across the year.
• Coordinate with Growth, Brand, and Merchandising so lifecycle promos land in step with paid campaigns, brand moments, and inventory realities.
• A/B Testing & Experimentation
• Facilitate and scale Rugiet’s lifecycle testing strategy from hypothesis through readout, covering subject lines, offers, cadence, segmentation, and creative across the journey.
• Build a repeatable testing framework with clear guardrails on power, duration, and decision criteria.

Requirements

• 4+ years in lifecycle, CRM, or retention marketing, with experience leading strategy for a high-growth DTC, subscription, or telehealth business.
• Deep hands-on experience with modern lifecycle platforms. Braze strongly preferred; Klaviyo, Iterable, or equivalent considered.
• A strong track record of designing and reading A/B tests that changed how a business operated, not just tests you ran.
• Sharp analytical instincts and comfort in SQL and BI tools (Domo, Looker, Mode), or the ability to partner closely with analytics teams to get to the answer.
• Excellent creative judgment. You can brief a designer, edit a copywriter, and QA an HTML template.
• Proven ability to own a roadmap and promotional calendar, prioritize ruthlessly, and ship on a cadence.
• Clear, executive-ready communication. You turn campaign results and roadmaps into decisions.

Preferred

• Experience in a regulated category (health, wellness, financial services) with a working understanding of compliance guardrails.
• Familiarity with incrementality testing and holdout design.