Responsibilities

• Plan, build, and launch multi-channel campaigns (email, SMS and direct mail) across four separate Klaviyo accounts, each with its own audiences, metrics, and sending patterns.
• Own segmentation strategy and campaign production processes that scale cleanly across the portfolio.
• Collaborate with the creative team to develop compelling content and messaging that resonates with target audiences.
• Identify and implement strategies to reward and incentivize loyal customers.
• Map out customer journeys and identify opportunities to enhance the customer experience at each touchpoint.
• Build automated workflows and triggers to deliver timely and relevant communications based on customer actions and milestones.
• Continuously test and optimize flow logic, timing, and offers
• Monitor and analyze campaign performance, customer behavior, and key metrics to measure the effectiveness of lifecycle marketing efforts.
• Generate regular reports and insights to inform strategic decision-making and optimize future campaigns.
• Work closely with marketing, creative, and customer support teams to ensure a seamless and consistent customer experience.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in lifecycle marketing or CRM within DTC.
• Proven track record of developing successful lifecycle marketing campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with Klaviyo or similar marketing automation platforms is a must.
• Excellent written and verbal communication skills.
• Creative thinker with a customer-centric mindset.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Preferred

• Experience in the wine, beverage, or consumer goods industry is a plus.