Responsibilities

• Execute lifecycle marketing campaigns across email, SMS, and other owned channels to support patient onboarding, engagement, retention, and reactivation initiatives.
• Support the creation and maintenance of automated customer journeys, triggered communications, and nurture programs.
• Conduct thorough quality assurance testing to ensure campaigns render correctly and function as intended across devices, browsers, and email clients.
• Maintain campaign documentation, workflows, calendars, and operational processes to improve team efficiency and scalability.
• Coordinate campaign asset collection, reviews, approvals, and deployment timelines.
• Assist in audience segmentation and targeting using demographic, behavioral, engagement, and lifecycle data.
• Support implementation of personalization strategies designed to improve relevance and engagement across consumer and patient communications.
• Partner with Analytics and Data teams to validate audience criteria and campaign eligibility requirements.
• Maintain audience lists and suppression logic while helping ensure compliance with privacy and communication preferences.
• Support testing of subject lines, creative assets, messaging, timing, and channel strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-6 years of experience in lifecycle marketing, CRM marketing, email marketing, digital marketing, or marketing operations.
• Experience working with marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, or similar technologies.
• Strong attention to detail with demonstrated ability to manage multiple projects and deadlines simultaneously.
• Experience executing email and SMS campaigns in a fast-paced environment.
• Comfortable working with data, reporting, and audience segmentation concepts.
• Familiarity with HTML/CSS for email editing and troubleshooting.
• Strong written, verbal, and organizational skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Qualified candidates must be legally authorized to be employed in the United States

Preferred

• PREFERRED SKILLS AND KNOWLEDGE
• Experience supporting healthcare, multi-location, consumer services, or highly regulated industries.
• Knowledge of SQL or data querying tools
• Experience building or maintaining automated lifecycle journeys.
• Knowledge of customer journey mapping and lifecycle marketing best practices.
• Experience with experimentation, A/B testing, and marketing performance analysis.
• Familiarity with customer data platforms (CDPs), analytics tools, and CRM systems.

Benefits

• Benefits As a full-time employee of LifeStance Health, the following benefits are offered: medical, dental, vision, AD&D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.