Lifecycle Marketing Manager

Responsibilities

• Lifecycle Strategy & Cross-Brand Coordination (35%)
• Build and maintain a shared lifecycle playbook and testing framework that scales across the portfolio without flattening brand distinctiveness
• Set priorities and drive execution through each brand's digital marketing team, who owns day-to-day campaign execution; align teams with competing launch calendars and business priorities.
• Serve as the go-to resource on lifecycle strategy and platform capability for brand teams
• Klaviyo Platform Ownership (25%)
• Own platform architecture, segmentation strategy, and automation design in Klaviyo across all brands
• Build and refine automated programs including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP, and sunset flows, in partnership with brand marketers on execution
• Set and govern A/B testing standards and deliverability practices across seven brand sending domains
• Troubleshoot and resolve platform-level issues brand marketers can't solve on their own
• Yotpo: Loyalty, Referral & Reviews (20%)

Requirements

• 6 to 9 years of hands-on lifecycle, CRM, or retention marketing experience, ideally with multi-brand or multi-portfolio ownership
• Deep, hands-on Klaviyo expertise: flows, segmentation, A/B testing, deliverability management at the platform-architecture level, not just campaign execution
• Hands-on experience with Yotpo (or a comparable loyalty/referral/reviews platform), including configuration and feature adoption
• Proven ability to drive execution cross functionally, across multiple distributed brand teams with competing priorities
• Strong project management instincts: you keep seven brands' worth of moving pieces organized without anything slipping
• Proven ability to build reporting that a senior leader can act on without follow-up questions
• Experience in DTC, ecommerce, or consumer products preferred

Benefits

• All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans
• Flexible Spending Accounts for Health and Dependent Care
• Short-Term Disability & Long-Term Disability
• Company Paid Basic Life and Accidental Death & Dismemberment Insurance
• Eligibility in the Company's 401K plan, after 90 days of employment
• Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions
• 10 Company Paid Holidays
• Employee Product Discounts
• Tuition Assistance
• Employee Assistance Program