CDF Distributors

Digital Marketing Specialist (3+ years experience with CRM and Lifecycle Marketing)

Gallatin, TN (On-site)

$60K/yr – $84K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end CRM and lifecycle marketing across multiple brands, building campaigns, optimizing journeys, and reporting performance; collaborate with creative, web, and performance teams.

  • Lead email and SMS automations that drive engagement and revenue
  • Analyze campaigns to improve retention and customer lifetime value

Job Description

Responsibilities

  • CRM, Email & SMS Lifecycle Marketing
  • Independently plan, build, write, and deploy email and SMS marketing campaigns across multiple brands.
  • Develop and optimize automated customer journeys, including welcome sequences, abandoned cart recovery, post-purchase engagement, and win-back campaigns.
  • Manage customer segmentation, subscriber lists, and database hygiene.
  • Conduct A/B testing to improve engagement, conversions, and customer retention.
  • Coordinate lifecycle campaigns with website promotions, product launches, and seasonal marketing initiatives.
  • Customer Engagement & Brand Reputation
  • Monitor and respond to customer reviews and feedback across Google Business Profile, BBB, Trustpilot, and other review platforms.
  • Engage with relevant industry forums and online discussions to identify customer concerns and support positive customer experiences.
  • Maintain consistent brand messaging and help strengthen customer trust.

Requirements

  • Minimum of 3 years of professional digital marketing experience, including direct experience with CRM and customer lifecycle marketing.
  • Hands-on experience developing, executing, and optimizing email marketing campaigns.
  • Experience building or managing marketing automation workflows and customer segmentation.
  • Strong copywriting skills with the ability to communicate across multiple brand voices.
  • Experience with marketing analytics, A/B testing, and performance reporting.
  • Ability to independently manage campaigns from planning through execution.
  • Strong organizational skills and the ability to manage multiple priorities.
  • Ability to work on-site in Gallatin, Tennessee, Monday through Friday, 7:00 AM–4:00 PM.

Preferred

  • Experience in B2B marketing, manufacturing, or multi-brand eCommerce.
  • Familiarity with GA4 and email marketing or CRM platforms.
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Equivalent relevant professional experience may be considered.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Salaries

Posted range

$60K/yr – $84K/yr

Taken straight from the job posting.

See all CDF Distributors salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1