Responsibilities

• Manage the email and SMS marketing calendar and lifecycle strategy, aligning campaign and flow priorities with broader marketing initiatives and seasonal plans.
• Plan, build, test, and deploy promotional and lifecycle campaigns across email and SMS channels, partnering with the creative team on design and visual assets.
• Set up and manage triggered customer journeys, including welcome sequences, abandoned cart reminders, and post-purchase follow-ups.
• Segment subscriber lists based on user behavior, purchase history, and engagement levels to deliver personalized messaging.
• Monitor deliverability rates, manage list growth and quality, and maintain compliance with data regulations for both email and SMS, including CAN-SPAM and TCPA.
• Track key performance metrics and use performance data to identify opportunities and make revenue-driven decisions; run A/B tests on subject lines, offers, messaging, and send times.

Requirements

• Prior experience in email and/or SMS marketing, ideally within a DTC or e-commerce environment
• Demonstrated ability to manage multiple campaigns and automation flows simultaneously
• Familiarity with compliance requirements for email and SMS marketing
• Strong analytical mindset with attention to detail
• Familiarity with Adobe Creative Suite, particularly Photoshop and InDesign
• Email marketing: 2 years (Required)

Preferred

• Klaviyo, Listrak, Attentive, or Braze
• Shopify integration with email/SMS platforms
• Copywriting: strong, conversion-focused writing
• Data analysis
• Adaptability
• Collaboration

Benefits

• 401(k) matching
• Health insurance
• Paid time off