Responsibilities

• Own lifecycle strategy and execution across email, SMS, push notifications, and in-app messaging.
• Build and optimize ecommerce flows, including welcome, browse and cart abandonment, post-purchase education, cross-sell, and win-back.
• Develop app journeys for onboarding, first-round activation, repeat usage, free-to-paid conversion, and subscription retention.
• Own the email and SMS campaign calendar for training aids, including product education, launches, promotions, and customer stories.
• Create thoughtful connections between the businesses, introducing training aid customers to the app and app users to relevant training aids.
• Segment audiences based on purchase history, product ownership, app behavior, engagement, and subscription status.
• Write clear, compelling copy and develop briefs for the creative assets needed to support campaigns.
• Run structured experiments across messaging, timing, frequency, offers, and audience segments.
• Measure performance against purchases, repeat purchase rate, app activation, retention, and subscription revenue—not just opens and clicks.
• Partner with product and engineering on event tracking, integrations, deep links, and the data needed to power relevant messaging.

Requirements

• 3+ years of experience in lifecycle marketing, CRM, retention, or a closely related role.
• Hands-on experience managing ecommerce lifecycle programs, including automated flows and promotional campaigns.
• Experience with Klaviyo or a comparable ecommerce marketing platform.
• Familiarity with behavior-triggered messaging and lifecycle strategies for consumer apps or subscription products.
• Ability to own campaigns from strategy and copywriting through implementation, QA, and analysis.
• Strong understanding of repeat purchase rate, customer lifetime value, activation, retention, churn, and subscription conversion.
• Ability to turn customer and product data into practical segmentation and testing opportunities.
• Strong copywriting skills and an instinct for making product benefits relevant to customers.
• Ability to work independently, prioritize effectively, and reliably deliver as a contractor.
• Clear communication skills and comfort collaborating with marketing, creative, product, and engineering.

Preferred

• Have worked across both ecommerce and a freemium or subscription-based app.
• Have experience with Shopify, mobile lifecycle platforms such as Braze or Customer.io, and analytics tools such as Mixpanel or Amplitude.
• Have built post-purchase education that improved product usage, customer satisfaction, or repeat purchases.
• Have hands-on experience with push notifications, in-app messaging, and deep links.
• Have used holdout tests to distinguish incremental revenue from purchases that would have happened anyway.
• Have an interest in golf, sports, or products that help people improve their performance.