Responsibilities

• Lifecycle Strategy and Customer Journeys
• Develop lifecycle programs across onboarding, engagement, loyalty, retention, and reactivation, personalized to customer behaviors, preferences, frequency, and occasions.
• Support the launch and continued evolution of Tatte's loyalty program through member communications and lifecycle journeys.
• Partner with Digital and Technology to deliver connected journeys across app, web, and café experiences.
• Partner with Operations to ensure communications align with the in-café guest experience.
• Translate customer insights and business priorities into a prioritized lifecycle roadmap.
• CRM and Campaign Execution
• Own CRM communications across email, SMS, push notifications, and automated customer journeys.
• Manage the CRM campaign calendar and build, launch, quality-assure, and optimize campaigns from brief through deployment.
• Develop segmentation and targeting strategies that improve relevance and performance.

Requirements

• 4-6 years of experience in CRM, lifecycle, digital, growth, or customer marketing.
• Hands-on experience building and optimizing email, SMS, push, and automated journeys through a modern CRM or marketing automation platform; Klaviyo experience is preferred.
• Strong understanding of segmentation, personalization, lifecycle marketing, A/B testing, deliverability, and campaign quality assurance.
• Ability to interpret customer and campaign data and turn performance into clear insights, recommendations, and actions.
• Strong project management, communication, and attention to detail from strategy and briefing through build, launch, and optimization.
• Ability to influence and work effectively across Brand, Creative, Analytics, Digital, Technology, Operations, and external partners.
• Experience with a loyalty or membership program, customer data platform, SQL, or business intelligence tools is preferred.

Preferred

• Experience with a loyalty or membership program, customer data platform, SQL, or business intelligence tools is preferred.
• Experience in restaurants, hospitality, retail, or another high-frequency consumer business is preferred.

Benefits

• Competitive Pay: $92,000-$110,000 annually, commensurate with experience and qualifications
• 10% bonus based on individual and company performance
• Health, dental, and vision insurance
• 401(k) with company match
• Paid vacation time
• Paid sick time
• Flexible schedules with no late nights
• 50% meal discount and 2 complimentary beverages per shift
• Free mental health support
• Free Employee Assistance Program (EAP)