Marketing Technology & Consumer Data Product Manager - CRM Governance

Charlotte, NC (Remote)

$54/hr – $82/hrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

You will own the product domain end-to-end, defining strategy, roadmaps, governance, and performance measures while leading cross-functional delivery and developing product leadership.

  • Own the product domain end-to-end, including strategy, operating model, and optimization
  • Define roadmaps, success metrics, and cross-functional delivery with governance and KPIs
  • Develop Product Managers and drive alignment across IT, privacy, legal, security, and business stakeholders

Job Description

Responsibilities

  • Own the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization
  • Define and enforce accountability for product performance, adoption, and outcomes
  • Serve as the business owner for product capabilities and associated platforms
  • Define product roadmap, priorities, and success measures aligned to business objectives
  • Lead platform and capability evolution, ensuring scalability, integration, and sustainability
  • Ensure product capabilities are aligned with enterprise architecture, data, and governance standards
  • Oversee backlog prioritization, intake processes, and delivery execution across the product domain
  • Ensure product capabilities are delivered on time, meet requirements, and scale effectively
  • Remove barriers and drive alignment across cross-functional teams
  • Establish KPIs, monitoring mechanisms, and reporting for product performance and adoption

Requirements

  • Bachelor’s degree in Business, Marketing, Information Systems, or related field required
  • 5+ years of experience in product management, marketing technology, consumer data, or related fields
  • Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)
  • Experience establishing operating models and driving enterprise-scale outcomes
  • Leading major product domains
  • Strong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.) We currently use Salesforce with Marketing Cloud Next
  • Ability to translate business strategy into scalable product capabilities and operating models
  • Proven ability to lead cross-functional teams in complex, matrixed environments
  • Strong analytical, problem-solving, and decision-making skills
  • Executive-level communication and influence skills

Preferred

  • Experience within healthcare
  • Healthcare domain experience
  • Experience with Salesforce and Marketing Cloud

Benefits

  • Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
  • Premium pay such as shift, on call, and more based on a teammate's job
  • Incentive pay for select positions
  • Opportunity for annual increases based on performance
  • Paid Time Off programs
  • Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
  • Flexible Spending Accounts for eligible health care and dependent care expenses
  • Family benefits such as adoption assistance and paid parental leave
  • Defined contribution retirement plans with employer match and other financial wellness programs
  • Educational Assistance Program
Advocate Health logo

Advocate Health

3.6 Glassdoor

Advocate Health is redefining how, when and where care is delivered to help people live well. We’re providing equitable care for all in our communities and using our combined strength and expertise to deliver better outcomes at a lower cost.Headquartered in Charlotte, North Carolina, we have a combined footprint across seven states – Alabama, Georgia, Illinois, Michigan, North Carolina, South Carolina and Wisconsin – and maintain a strong organizational presence in Chicago and Milwaukee.

Founded in 2022
Charlotte, North Carolina, USA
35K employees
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$54/hr – $82/hr

Taken straight from the job posting.

See all Advocate Health salaries

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