Responsibilities

• Own Lifecycle Communications and Journey Delivery
• Manage the day-to-day delivery and continuous improvement of subscription transactional communications, vehicle order status communications, and eCommerce-triggered journeys.
• Own and prioritize the product backlog, balancing new requirements, enhancements, defects, and operational improvements.
• Translate business needs into clear user stories, acceptance criteria, and measurable outcomes.
• Coordinate delivery across business stakeholders, marketing operations, data teams, and engineering.
• Communicate delivery progress, dependencies, risks, and decisions to stakeholders.
• Manage Communication Rules and Product Changes
• Define and maintain rules governing communication eligibility, triggering events, timing, exclusions, and journey entry and exit.
• Partner with subscription product teams to assess how bundled offerings affect existing communications and coordinate the necessary updates.
• Ensure vehicle order status communications reflect relevant vehicle-build milestones and order updates for their intended recipients.

Requirements

• Bachelor’s degree or equivalent combination of relevant education and experience
• 3+ years of experience in product management within CRM (Salesforce preferred) delivery/ marketing technology/ lifecycle communications, or similar area.
• Experience managing backlogs, defining user stories and acceptance criteria, prioritizing competing needs, and coordinating cross-functional delivery.
• Ability to translate complex eligibility, timing, triggering, and exclusion requirements into clear, testable communication logic.
• Experience coordinating user acceptance testing, validating releases, troubleshooting production issues, and driving improvements in quality and reliability.
• Ability to understand how data, integrations, and customer events influence journey execution and collaborate effectively with engineering and data teams.
• Experience defining hypotheses, coordinating A/B tests, evaluating results, and applying learnings to improve.
• Understanding of how email, in-app messaging, and SMS work together within lifecycle journeys, including channel-specific performance measures and customer-experience considerations.
• Strong written and verbal communication skills, with the ability to clarify requirements, manage dependencies, and explain issues to business and technical stakeholders.
• Ability to independently manage day-to-day priorities, escalate risks appropriately, and follow through on delivery and issue resolution.

Preferred

• Master’s degree in Computer Science, Business Administration, Information Systems, or a related field
• Salesforce Marketing Cloud proficiency and hands-on experience with Journey Builder, Automation Studio, audience and data-extension management, and triggered communications.
• Experience with transactional communications, eCommerce-triggered journeys, or ownership communications.
• Experience with SQL, AMPscript, APIs, or event-driven integrations supporting automated communications.
• Familiarity with holdout groups, incremental lift measurement, statistical significance, and common measurement limitations.
• Experience with CRM reporting, dashboarding or business intelligence tools, and SQL for exploring journey performance.
• Experience testing communication timing, frequency, channel selection, and sequencing to improve outcomes while limiting customer fatigue.
• Experience developing automated checks, reusable test scenarios, regression testing, or monitoring that reduces manual effort.
• Experience using AI tools for requirements development, test-case generation, documentation, or quality analysis.
• Familiarity with AI-powered personalization, next-best-action decisioning, or dynamically orchestrated customer journeys.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.