REMOTE: Senior Marketing Operations Lead (Lifecycle & Automation)

Salt Lake City, UT (Remote)

$100K/yr – $120K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Own and optimize multi-channel lifecycle marketing programs and data-driven operations for enterprise clients, from design through reporting, with strong MAP and CRM integrations.

Job Description

Responsibilities

Marketing Automation & Lifecycle Programs Design and manage lifecycle marketing programs that support lead generation, activation, and engagement Build and optimize automated marketing campaigns across multiple channels Develop lifecycle workflows that improve lead conversion, customer engagement, and retention Implement segmentation and personalization strategies to improve campaign performance
Marketing Operations & CRM Integration Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools Ensure proper Salesforce CRM integration and data flow Maintain and optimize lead management, lead routing, and lifecycle models Implement automation processes that improve marketing efficiency and scalability
Data, Reporting & Performance Insights Build and maintain marketing dashboards and reporting frameworks Monitor campaign performance and key engagement metrics Partner with marketing and leadership teams to provide data-driven recommendations Ensure strong data quality and governance across marketing systems
Collaboration & Client Support Work closely with cross-functional teams including marketing, sales, product, and analytics Translate business requirements into scalable marketing automation solutions Support enterprise client marketing initiatives and operational programs Provide strategic input to improve marketing processes and campaign performance

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills
Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship

Preferred

Experience supporting enterprise marketing teams or agency clients
Experience working in SaaS, technology, or subscription-based businesses
Familiarity with AI-driven marketing tools and personalization platforms
Experience designing scalable marketing automation frameworks

Benefits

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
Marrina Decisions is an Equal Opportunity Employer.

Marrina Decisions

WE ARE MARRINAOne of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns.As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals.OUR PROVEN PROCESSOver 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time.STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGEThoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management.DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILINGOur experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals.LAUNCH: SETTING SAIL AND STAYING ON COURSEOnce approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.

Founded in 2013

Santa Clara, California, USA

76 employees (28 in marketing)

www.marrinadecisions.com

Salaries

Posted range

$100K/yr – $120K/yr

Taken straight from the job posting.

The middle of this range ($110K) is in line with the median base salary for Marketing Operations Lead roles in the United States ($114K).

Marketing Operations Lead median pay in the United States

$115K/yr

Most pay falls between $103K and $166K. Based on 20 salaries.

See all Marketing Operations Lead salaries See more Marketing Operations Lead jobs

See all Marrina Decisions salaries

Marketing Team

Marketing Team Size

24 (32% of company)

Median Tenure

3.3 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

2.6K

Traffic Source Mix

52.3%

Direct

31%

Referral

6.1%

Social

9.3%

Paid

1.3%

Headcount Trend

Current headcount: ~76

Links

www.marrinadecisions.com

X (Twitter)

Crunchbase

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