Manager, Digital Marketing Operations

Responsibilities

• Build, schedule, and monitor email and SMS campaigns in Braze and Twilio and manage the technical setup of our marketing automation and CRM systems.
• Manage email and SMS vendor relationships, including onboarding, performance, and cost.
• Track and report email and SMS performance to identify opportunities to influence member behavior and increase lifetime value.
• Protect data quality in the marketing database and maintain consistent design and brand standards across all workflows, working with the Brand team.
• Manage the creative development process from request to launch, including briefs, timelines, reviews, and approvals. Creative teams and partners create the work; you keep it organized and moving.
• Maintain a clear intake and prioritization system so every team knows what is in progress, who owns it, and when it is due.
• Schedule and manage social campaigns in Hootsuite and Later, coordinating with Brand, Content, and Creative to confirm copy, assets, and approvals are ready ahead of publishing.
• Maintain the social content calendar and report on publishing performance.
• Provide coordinator support to the Digital team (SMS, App Install, and Paid Social), including campaign setup, asset tracking, trafficking, and reporting.
• Review current CRM, creative, and social workflows, and partner with RxSense internal AI resources to automate repeatable steps and improve speed and accuracy.

Requirements

• Bachelor’s degree, or an equivalent combination of education and experience.
• 5+ years of digital marketing experience with a background in email and SMS marketing.
• Hands-on experience with marketing automation, ESP, and SMS tools. Braze and Twilio strongly preferred.
• Working knowledge of HTML and CSS for building email campaigns.
• Experience managing workflows, timelines, and approvals across creative and cross functional teams, ideally with a project management tool such as Asana.
• Experience with social scheduling tools such as Hootsuite and Later preferred.
• Strong analytical skills, including Excel, with experience in reporting and data analysis. Tableau preferred.
• Experience managing vendors and budgets.
• A curious, hands-on approach to AI and automation, with willingness to learn new tools and change how work gets done.
• Excellent verbal and written communication skills, with the ability to work across teams in a fast-paced environment and balance competing priorities.