EverHealth - Marketing Ops Systems and Analytics Specialist (Remote, US)

Responsibilities

• Own the technical administration and governance of all marketing automation platforms across the EverHealth product portfolio. Set the standards that Campaign Operations executes against.
• HubSpot administration — DrChrono and Updox instances: system configuration, user access, data field governance, integration health
• Marketo administration — CMD instance: workspace configuration, program architecture, API integrations, database hygiene
• SharpSpring administration — iSalus instance: platform configuration, pipeline sync, lead management rules
• Salesforce marketing integration — own the MAP-to-SFDC sync for all four products: field mapping, object sync rules, error monitoring, and data flow governance
• Cross-product naming conventions and taxonomy — define and enforce the standards for campaigns, assets, lists, and programs across all MAP instances
• Database hygiene — own the processes for deduplication, suppression, bounce management, and HIPAA-compliant data handling across all platforms
• Vendor management — primary technical relationship with HubSpot, Marketo, SharpSpring, and integration tool vendors (Zapier, Workato, or equivalent)
• Lead Intelligence – Scoring, Routing and Lifecycle: Build and maintain the lead intelligence layer that makes marketing output actionable for Sales.
• Lead scoring, routing, and lifecycle automation are the operating system of the demand generation engine.

Requirements

• 4+ years in Marketing Operations with hands-on administration of at least two enterprise MAP platforms (HubSpot, Marketo, Pardot, SharpSpring, or equivalent)
• Demonstrated ownership of a Salesforce-MAP integration. You have built or rebuilt sync rules, managed field mapping, and resolved data flow issues.
• Experience building lead scoring models from scratch, not configuring templates, but designing the model, aligning with Sales, and tunning it over time
• Experience building lifecycle automation and nurture programs. You can write the brief, build the workflow, set up the reporting, and iterate based on results
• Strong reporting and analytics capability. You are comfortable in SFDC reports, MAP analytics, and at least one BI tool; you build dashboards and provide the insights.
• Solid understanding of B2B marketing data hygiene from deduplication, suppression, CASL/CAN-SPAM compliance, and HIPAA considerations for healthcare marketing
• Exceptional communication skills. Ability to influence and land actionable insights with executive team and agency
• Ability to communicate technical concepts to non-technical stakeholders. You can explain to a VP why a sync error matters and what it will take to fix it
• Working knowledge of AI tools relevant to marketing operations — you have used LLMs, AI-powered MAP features, or predictive analytics tools in a professional context and can speak to what they are and are not good for
• Experience operating across multiple MAP instances simultaneously. You have managed more than one platform in the same role

Preferred

• Experience operating across multiple MAP instances simultaneously
• Healthcare or health-tech industry experience. Familiarity with HIPAA marketing constraints, BAA requirements, and healthcare buyer personas
• Experience with data enrichment tools: ZoomInfo, Clearbit, 6sense, or equivalent
• Multi-touch attribution modelling experience. You have implemented attribution in practice
• Familiarity with revenue operations concepts: pipeline contribution, MQL-to-SQL conversion rates, CAC, LTV, and NRR

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program