Senior Marketing Operations Specialist

USA (Remote)

$72K/yr – $114K/yrSenior Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own the MarTech stack operations, automate marketing ops processes, and drive data governance and cross-platform activation.

  • Manage day-to-day configuration and testing of MarTech tools
  • Build scalable workflows for marketing and sales handoffs
  • Ensure data quality and governance in line with business requirements

Job Description

Responsibilities

  • Administer the MarTech stack day-to-day, including technical configurations and builds, testing new functionalities, troubleshooting, and supporting continuous optimization
  • Build agentic workflows automating and scaling marketing ops processes, such as marketing-sales handoffs and key data flow monitoring
  • Implement data governance, compliance and quality measures informed by business requirements
  • Set up cross-platform signals and in-product messaging to drive prospect and customer journeys
  • Support and enable marketing team stakeholders on MarTech stack utilization, MCP capabilities, and best practices

Requirements

  • 3+ years of hands-on experience administering a marketing technical stack and database.
  • Past hands-on expertise administering and building in Motive’s main GTM stack: Salesforce and Marketo (certification is a plus); as well as Clay, Pendo, Outreach, 6sense, Snowflake, or similar tools.
  • 1+ years of hands-on professional use of AI platforms such as Claude, Gemini, Glean etc.
  • Excellent problem solving skills and analytical mindset
  • Strong communication and cross-functional stakeholder collaboration skills
  • Bachelor's degree or higher from an accredited university

Benefits

  • Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits .
Motive logo

Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. We serve nearly 100,000 customers, across a wide range of industries including construction, field service, energy, trucking and logistics, and the public sector, among others.Please visit gomotive.com or email us at feedback@gomotive.com for more info.

Founded in 2013
San Francisco, California, USA
5.5K employees (171 in marketing)

Salaries

Posted range

$72K/yr – $114K/yr

Taken straight from the job posting.

The middle of this range ($93K) is 18% above the median base salary for Marketing Operations Specialist roles in the United States ($79K).

Marketing Operations Specialist median pay in the United States

$79K/yr

Most pay falls between $70K and $88K. Based on 87 salaries.

See all Motive salaries

Funding

Total Funding
$717.3M
Last Raise
$150M
Series Unknown, 8 months ago

Funding History

  • Jul 2025
    Series Unknown • $150M
  • Oct 2023
    Secondary Market
  • May 2022
    Series F • $150M

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$141.3K
Traffic Source Mix
Search
25.3%
Direct
69.9%
Referral
4.1%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~5.6K