Marketing Operations Manager

Michigan, USA (Remote)

$95K/yr – $105K/yrMid Level5+ years expFull time

Posted 12 hrs ago

Job Summary

Own and optimize the global CRM and marketing operations, owning attribution, analytics, and funnel reporting while coordinating across Marketing, Sales, and Customer Success.

  • Own the CRM system and GTM data-driven workflows
  • Lead cross-functional campaigns, analytics, and attribution initiatives
  • Scale systems and govern data integrity across teams

Job Description

Responsibilities

  • Own and evolve the global CRM (HubSpot)
  • Drive hands-on campaign execution and optimization
  • Build systems that scale with growth
  • Serve as the primary liaison between Marketing, Sales, and Customer Success
  • Be the owner of attribution, analytics, and funnel reporting
  • CRM Management (HubSpot) - Maintain and evolve the global CRM (HubSpot), ensuring structural integrity, data accuracy, and usability across teams
  • Partner with Sales, Marketing, and Customer Success to align CRM workflows with the full customer lifecycle
  • Lead training and documentation to support adoption and consistency
  • Manage CRM data hygiene, enrichment, and synchronization with ERP (NetSuite) and related systems
  • Oversee ongoing governance and platform development to meet evolving GTM requirements

Requirements

  • 5+ years of experience in CRM administration, marketing operations, or revenue operations
  • Expertise in HubSpot CRM and Marketing Hub
  • Experience with ERP integrations (preferably NetSuite)
  • Familiarity with data visualization tools and campaign attribution models
  • Strong knowledge of lead lifecycle management, scoring, and funnel reporting
  • Demonstrated project management skills with multiple stakeholders and timelines
  • Excellent communication, documentation, and training skills
  • Bachelor's degree in Marketing, Information Systems, Business Administration, or related field

Preferred

  • Experience with additional marketing automation platforms (e.g., Marketo, Pardot)
  • Exposure to paid media operations and analytics (Google Ads, LinkedIn)
  • Familiarity with GDPR compliance and data governance

Benefits

  • Direct collaboration with Marketing, Sales, and Executive leadership
  • Real ownership — your work shapes the company's GTM engine
  • High-growth, global organization
  • Complex technical and data challenges
  • Ability to leave a legacy system behind
  • Strong culture of accountability and collaboration
  • Flexible work environment (remote or hybrid)
  • Competitive compensation
  • 401K Employer match
  • Excellent health and wellness benefits

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

The middle of this range ($100K) is 5% below the median base salary for Marketing Operations Manager roles in the United States ($105K).

Marketing Operations Manager median pay in the United States

$105K/yr

Most pay falls between $90K and $118K. Based on 167 salaries.

See all fae212ad-ce52-4885-95d0-17b645ef171c salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Marketing Operations Manager

fae212ad-ce52-4885-95d0-17b645ef171c · Michigan, USA · Remote