Senior Revenue Operations Manager (Marketing Ops)

Responsibilities

• Build and maintain account and contact audiences for ABM programs across verticals and tiers, working from ICP criteria with Demand Generation and Sales.
• Own campaign setup and instrumentation in HubSpot and Salesforce campaigns, including status mapping, membership and downstream reporting.
• Run lead operations for webinars, events and field programs: capture, dedup, suppression, routing and post-event follow-through, built as a repeatable setup rather than a fresh build for every event.
• Serve as the HubSpot administrator: workflows, lifecycle stages, properties, forms, list logic and user management.
• Own lead conversion and feedback loop.
• Design and maintain nurture and re-engagement programs, and measure whether they actually convert.
• Own the behavior of the HubSpot to Salesforce sync from the marketing side, partnering with GTM Systems on the Salesforce side.
• Own Google Tag Manager and site-side tracking, including audit, cleanup and change control.
• Implement and maintain conversion tracking across Google Ads, Meta, LinkedIn and X, including server-side conversion APIs and offline conversion uploads.
• Own and enforce UTM taxonomy, and own the attribution reporting layer built on the semantic layer the GTM Engineer maintains.

Requirements

• 6-10 years in Marketing Operations, Growth Operations, or Revenue Operations with a marketing concentration, in B2B SaaS.
• Hands-on HubSpot administration: workflows, lifecycle stages, lead scoring, forms and list logic. This is a doing role, not an overseeing role.
• Practical experience with Google Tag Manager and at least one server-side or offline conversion implementation (Meta CAPI, Google Ads, LinkedIn or X conversions API).
• Experience building account-level audiences for ABM programs and translating ICP criteria into actual lists.
• Working fluency with Salesforce as a user: campaigns, the data model, and how HubSpot sync behaves.
• Event and webinar lead operations at volume: lead capture, list uploads, status mapping and post-event follow-through across multiple events per quarter.
• Enrichment tooling experience (Clay or comparable), including waterfall logic and handling incomplete data.
• Attribution literacy: you can explain first-touch, multi-touch and their failure modes, and you know when a number is directionally useful versus wrong.
• A documented bias toward building the repeatable version. We will ask for specific examples.
• Strong written communication and the ability to say no to a well-intentioned request with a better alternative attached.

Preferred

• Nice to have: SQL or exposure to dbt and a semantic layer; Sigma, Looker or comparable BI; familiarity with Clay, Vector, Apollo, Sendoso, Gong and Salesforce; experience at a $50M to $200M ARR B2B SaaS company where processes were being rebuilt; paid media operations experience.