Marketing Operations Manager (Remote)

Responsibilities

• Leadership & Team Development - Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth. - Build scalable processes and foster a culture of accountability and continuous improvement.
• Data Management & Availability - Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view. - Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible. - Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.
• Tracking & Attribution - Own campaign tracking architecture, UTM governance, and attribution setup. - QA lead routing and conversion tracking to ensure accuracy and integrity. - Maintain alignment across platforms to eliminate duplicate or misattributed data.
• Reporting & Dashboards - Build dashboards for spend, performance, ROI, and pipeline contribution. - Ensure timely and accurate reporting for daily operational use and executive insights. - Collaborate with Analytics to deliver clear, actionable performance readouts.
• Testing & Incrementality - Lead experiment design and incrementality measurement across campaigns. - Ensure tests are properly instrumented and results are trustworthy. - Share learnings broadly to refine investment and optimization decisions.
• Process & Governance - Establish and enforce data quality standards across all performance marketing activities. - Create governance frameworks for routing, QA, and reporting accuracy. - Continuously optimize processes to improve efficiency and scalability.
• Tools & Technology - Fluency with marketing operations and analytics tools, including: - Analytics & Attribution: Google Analytics (GA4), Looker Studio, attribution platforms. - CRM & MAP Systems: Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent. - Tracking & QA: Tag management systems, UTM governance tools. - Collaboration & Workflow: Project management and campaign orchestration platforms.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field
• 7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• Experience managing and developing operational or technical talent.
• Proven expertise in tracking, attribution, and campaign QA.
• Hands-on experience building dashboards, reporting frameworks, and governance processes.
• Strong attention to detail, with a reputation for data accuracy and operational rigor.
• Collaborative leader who can partner across marketing, analytics, and technology teams.
• Fluency with marketing operations and analytics tools, including:
• - Google Analytics (GA4), Looker Studio, attribution platforms.
• - Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent (CRM & MAP Systems).

Benefits

• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.