Marketing Operations Specialist - Alfred Music

Responsibilities

• Serve as primary administrator and system owner for HubSpot across Music Brands, including Marketing Hub, Sales Hub, and CMS
• Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs
• Own HubSpot data architecture: custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards
• Own campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reporting
• Manage integrations across website(experience with wordpress and shopify is a plus), ecommerce, product and trial signup flows, BI tools, and third-party vendors, and validate that data passes correctly end to end
• Develop and maintain lead scoring and qualification models to prioritize sales outreach
• Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma that give marketing, sales, and leadership a shared view of funnel performance
• Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution to surface trends and opportunities
• Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse, resolving discrepancies before they reach stakeholders
• Proactively communicate performance insights to marketing, sales, and executive stakeholders

Requirements

• 3+ years in marketing operations, with hands-on HubSpot administration as a system owner rather than an end user. Marketing Hub and Sales Hub both required.
• Demonstrated experience building reports and dashboards in a BI tool such as Sigma, Looker, Tableau, or Power BI, including working with warehouse data (Snowflake, BigQuery, or similar)
• Advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets (pivot tables, lookups, modeling)
• Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems
• Experience with A/B and multivariate testing and using AI tools such as Claude Cowork or OpenAI Codex
• Working knowledge of HTML and CSS for email templates and landing pages, and experience with CMS platforms
• Understanding of SaaS business models and the customer lifecycle
• Strong project management skills and a track record of delivering on time
• Clear written and verbal communication, including with senior stakeholders

Preferred

• Demonstrated ability to take ownership and accountability, and act on goals and objectives
• Self-starter, high-energy, with creative problem solving abilities and the ability to execute on business objectives
• Strong teamwork and interpersonal skills
• Demonstrated ability to work effectively with diverse teams
• Proven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner

Benefits

• Health
• Disability and Life
• Additional