Director, Marketing Operations

Responsibilities

• Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem.
• Develop and maintain scalable marketing operations processes, workflows, and governance standards.
• Drive continuous improvement initiatives that enhance marketing effectiveness, efficiency, and scalability.
• Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes.
• Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities.
• Build operational frameworks that support demand generation, account-based marketing, and revenue marketing programs.
• Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution.
• Establish marketing performance measurement frameworks, attribution models, dashboards, and executive reporting.
• Own website, campaign, and digital analytics across marketing channels.
• Develop KPI reporting and insights that enable data-driven decision making.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
• 7+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or related B2B marketing leadership roles.
• Demonstrated experience managing marketing technology platforms and marketing automation systems.
• Strong analytical, reporting, and performance measurement capabilities.
• Experience leading cross-functional initiatives and operational transformation projects.
• Proven ability to build scalable processes, systems, and frameworks that support business growth.

Preferred

• Deep expertise with HubSpot administration, automation, reporting, workflow development, and platform optimization.
• Experience integrating marketing automation platforms with CRM and sales technology ecosystems.
• Strong understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution.
• Experience leading distributed or global teams.
• Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics.
• Experience working closely with sales organizations and revenue operations teams.
• Exceptional communication, stakeholder management, and organizational leadership skills.

Benefits

• We believe great people deserve great benefits. In addition to competitive compensation, we offer a comprehensive benefits package designed to support your health, financial wellbeing, and work-life balance:
• - Multiple medical plan options to fit you and your family’s needs
• - HSA & HRA company contributions
• - Dental coverage, including orthodontic benefits, and vision plans
• Company-paid benefits
• - Basic Life, AD&D
• - Short-Term and Long-Term Disability insurance
• - Employee Assistance Program (EAP)
• - Generous paid time off — 3 weeks PTO plus company holidays and floating holidays
• - 401k with company match