Marketing Ops Analyst

Responsibilities

• Build full-funnel reporting that connects marketing activity in tools like HubSpot to opportunities and closed-won business in Salesforce, and make it visible to executives and teams across the organization
• Work with marketing and sales to define and document how attribution works, including what “influenced” versus “marketing-sourced” means and how leads are tagged as marketing-led, sales-led, or SDR-led
• Partner with marketing on lead scoring and how leads flow into Salesforce
• Improve how we measure campaign ROI so teams can see what worked, double down, and shift spend away from what didn’t
• Work with marketing and go-to-market teams to agree on shared metric definitions, and publish them as a single source of truth
• Build reports and dashboards with AI tools, refine them with stakeholder feedback, and publish final versions to our BI tool on a regular refresh schedule
• Dig into the data, including with AI, to surface patterns and insights nobody has asked about yet

Requirements

• About 3 to 5 years of experience, ideally in marketing, revenue operations, or a multi-hat go-to-market role
• Strong analytical skills, with hands-on experience in Excel and BI tools
• Working knowledge of marketing concepts and terms, such as MQLs
• The interpersonal skills to negotiate shared definitions across teams with different perspectives
• Curiosity about AI and how to use it in your analysis
• Experience in a SaaS environment

Preferred

• the ability to read SQL (writing it is not required)

Benefits

• A stake in our success - generous equity with employee-friendly stock program
• It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
• Time to recharge with unlimited PTO
• A distributed-first mindset and culture (really!)
• Home office, co-working, and internet stipend
• Full benefits coverage for employees, with additional coverage available for dependents
• Up to 16 weeks of paid parental leave, regardless of path to parenthood
• Annual development allowance
• And much more...