Marketing Operations Specialist

Responsibilities

• Build and maintain HubSpot workflows, lists, forms, properties, and campaign assets, following our established standards and naming conventions
• Support campaign and webinar operations end to end, including list builds, registration and follow-up workflows, and post-event data cleanup
• Support lead management and lifecycle stage processes, and troubleshoot routing and lifecycle issues as they come up, escalating changes to routing rules or lifecycle definitions to the Revenue Operations Manager
• Apply and QA our attribution and UTM standards so source data stays accurate and reportable
• Support Marketing with CRM administration, including property requests, pipeline and deal stage hygiene, and user issues, in partnership with the Revenue Operations Manager
• Monitor integrations between HubSpot and our marketing tech stack, and flag and help resolve data sync issues
• Run regular data quality audits covering duplicates, enrichment gaps, standardization, and imports
• Build and maintain HubSpot reports and dashboards for funnel, campaign, and pipeline performance, and flag trends or anomalies to the team
• Document processes and system configurations, and help train Marketing users on new features and process changes

Requirements

• 2+ years in marketing operations, including hands-on HubSpot experience building workflows, lists, properties, and reports
• Working experience building HubSpot workflows, lists, properties, and reports
• Strong attention to detail and a habit of checking your own work
• Comfortable in spreadsheets and with basic data work such as pivot tables, lookups, and cleaning and importing data
• Clear written and verbal communication, including documenting processes and explaining your work to non-technical teammates

Preferred

• HubSpot Academy certifications, such as Marketing Hub Software or Reporting
• Experience in a B2B SaaS environment
• Exposure to HubSpot custom objects, integrations, or data enrichment tools
• Exposure to attribution, funnel reporting, or UTM tracking
• Interest in BI tools, SQL, or AI tools that make operational work faster

Benefits

• Remote-friendly policy
• Medical/vision/dental insurance
• Flexible PTO policy and ten paid holidays
• Parental leave
• Professional development allowance
• Community involvement