Senior Marketing Operations Specialist

Responsibilities

• Manage day-to-day campaign production, QA, execution, reporting & optimization of marketing campaigns and programs
• Own implementation of automated journeys and blast campaigns from start to finish, across multiple channels including email, sms, push, in-app and direct mail
• Work cross-functionally with various teams, including Enrollment, Growth, Member Engagement, Content, Creative, Data, Product & Engineering to launch communications across Sword-owned channels
• Ensure that Marketing Operations standards are met, including proper naming conventions, event conversion tagging, and QA prior to campaign deployment
• Monitor and optimize multiple campaigns & programs at a time, ensuring that campaigns launch and deliver on schedule and according to expectations
• Proactively identify issues leading up to a launch and during a live campaign that would prevent campaign success, working with key stakeholders to solve and troubleshoot as necessary
• Code logic in email template to personalize content for 1:1 experience using scripting language such as Handlebars, Liquid, AMPScript, etc.
• Lead and own improvements on operational processes to improve efficiency and scalability
• Uncover hidden opportunities for the improvement of processes and data. Proactively find blockers and challenges to our growth, then take the initiative to solve them
• Collaborate with Growth & Engineering teams to ensure data pipelines are set up between marketing systems for real time data updates, event triggers, and member profile updates prior to campaign launches

Requirements

• Minimum 2 year experience in Lifecycle/Marketing Operations with at least one marketing automation platform, such as Iterable, Braze, Salesforce Marketing Cloud, Cordial, Marketo, etc. (Iterable a plus, but not necessary)
• Experience in building and deploying omni-channel messaging, including email, push, SMS, in-app, direct mail
• Knowledge in HTML/CSS with experience in coding mobile-first email templates
• Strong understanding of email clients and strengths/limitations of each
• Experience with scripting languages
• Passionate about understanding the member journey at each stage of their lifecycle and building member journey flows to optimize the member experience
• Action-oriented and deadline-driven, with high level of project management and time management skills to prioritize deadlines and requests
• Ability to work effectively in a fast-paced environment with rapidly changing requirements and shifting priorities
• Independent, self-starter who can work autonomously and deliver results
• An enthusiastic, take-charge attitude, coupled with a desire to collaborate and learn