Marketing Operations Manager (Part-time Contract)

Responsibilities

• Administer HubSpot workflows, lifecycle stages, lead scoring, and system integrations.
• Build and maintain lead routing processes to ensure smooth and accurate handoffs to the sales team.
• Develop marketing attribution models and dashboards to track campaign influence on revenue.
• Manage end-to-end email marketing campaigns, including audience segmentation, delivery, and performance testing.
• Create campaign assets in HubSpot, such as landing pages and forms, with accurate tracking structures.
• Work closely with our Revenue Operations team to ensure data accuracy between Hubspot & Salesforce

Requirements

• 3 to 5 years of experience in marketing operations, demand generation, or equivalent practical background.
• Advanced proficiency in HubSpot & Salesforce, reporting, and CRM integrations.
• Proven ability to build lead flows and map them accurately into Salesforce or similar CRMs.
• Deep understanding of email marketing strategy, audience building, and compliance guidelines like CAN-SPAM or GDPR.
• Practical experience using artificial intelligence tools (like Claude or ChatGPT) to improve marketing efficiency.
• Strong analytical skills — comfortable building reports, analyzing funnel metrics, and presenting findings clearly
• Strong understanding of marketing and sales alignment, lead lifecycle stages, and pipeline reporting

Benefits

• Mission-driven culture that values innovation, collaboration, and a commitment to excellence in healthcare
• Impactful projects that shape the future of our organization
• Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests
• Flexible work arrangements and a supportive work-life balance
• We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting-accommodations@collectivehealth.com .
• Privacy Notice For more information about why we need your data and how we use it, please see our privacy policy: https://collectivehealth.com/privacy-policy/ .