Lifecycle Marketing Manager (#b8ac)

Responsibilities

• Own the email and SMS roadmap from lead capture through onboarding, post-purchase, retention, and reactivation.
• Build, QA, launch, and maintain campaigns and automated flows in Klaviyo.
• Map and improve welcome, abandonment, transactional, post-purchase, subscription onboarding and renewal, churn prevention, replenishment, cross-sell, and win-back journeys.
• Manage triggers, timing, conditional logic, exclusions, dynamic content, and integrations to protect deliverability and list health.
• Maintain a campaign calendar and reliable production process; partner with Content and Creative while owning accuracy and performance of sends.
• Use segmentation, testing, and structured experimentation across audiences, messaging, creative, offers, timing, and flow logic.
• Establish baselines and targets for lifecycle revenue, repeat purchase, subscription retention, churn, and customer lifetime value; maintain dashboards and share weekly performance and recommendations.
• Turn customer interviews, reviews, support themes, and purchase behavior into lifecycle and messaging improvements and improve referral and advocacy journeys.

Requirements

• 4+ years of hands-on lifecycle, CRM, retention, or email marketing experience in DTC or ecommerce.
• Advanced Klaviyo expertise, including automated journeys, segmentation, testing, deliverability, and troubleshooting.
• Experience owning email and SMS programs from strategy through execution and reporting.
• Demonstrable track record of improving retention, repeat purchase, subscription performance, or customer lifetime value.
• Strong understanding of Shopify customer and order data, ecommerce events, and platform integrations.
• Strong analytical skills and the ability to turn performance data into actionable plans.
• Excellent QA habits across audiences, flow logic, timing, links, rendering, and exclusions.
• Strong writing, messaging, and creative judgment; high ownership and clear communication.

Preferred

• Experience with subscription-based DTC businesses and subscription retention/cancellation flows.
• Hands-on Stay.ai experience and Shopify/Klaviyo integration knowledge.
• Experience with health, wellness, or other consumer brands.
• Figma proficiency for journey mapping or email design.
• Experience with customer research, referral, loyalty, or advocacy programs and familiarity with cohort analysis and subscription-retention reporting.