Responsibilities

• Develop and execute CRM and lifecycle strategies across email, push, SMS, and in-app that drive acquisition, retention, and lifetime value against revenue goals
• Lead loyalty program communications for Lou Malnati's, from new member onboarding through rewards, ongoing engagement, and winback
• Build and run CRM and lifecycle marketing for Tastes of Chicago, turning first-time and gift orders into repeat customers through seasonal and always-on programs
• Build an integrated CRM content calendar for both brands that aligns with business and marketing goals, in partnership with the Brand Team
• Use guest data and insights to map customer journeys and build automated, segmented flows
• Refine and grow core customer segments, with clear plans to engage and measure each one
• Own campaign execution end to end, including strategy, testing and measurement plans, internal approvals, QA, and deployment
• Design A/B, multivariate, and holdout tests across subject lines, content, cadence, audiences, offers, and send timing, and report on results, incrementality, and new opportunities

Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing, with acquisition, retention, winback, or upsell campaigns ideally with multi-unit restaurant, hospitality, or DTC ecomm brands
• Hands-on experience with a lifecycle marketing platform such as Klaviyo, Braze, Salesforce Marketing Cloud, or similar
• Proven track record of driving results across email, push, SMS, and in-app
• Strong grounding in testing and measurement, including A/B tests, holdouts, and incrementality reporting
• Equally comfortable in data and creative: able to find opportunities in guest data, assess impact, and shape messages people want to open
• Able to move between strategy and hands-on execution, with strong organization, high attention to detail, a guest-first mindset, and a collaborative style that builds lasting relationships with brand, digital, and operations partners

Preferred

• Experience managing a loyalty program, including offer strategy, rewards structure, or program changes is a plus but not requirement