What is the median salary for a Marketing Specialist?

The median pay for a Marketing Specialist is $70,000, based on 764 salaries. The median is the middle of the market: half the figures are higher and half are lower. We calculate it from pay ranges in marketing job ads and salaries marketers shared with us. Most figures come from job ads, which usually show base pay only.

What is the difference between base pay and total compensation?

Base pay is your fixed annual salary. Total compensation adds bonus, commission, and equity on top. For a Marketing Specialist we add bonus and equity wherever marketers shared them. Job ads usually list base pay only, so treat the figures as close to base pay.

What do Marketing Specialist professionals earn at the high and low end?

Most Marketing Specialist pay falls between $60,000 and $79,000, the middle 50% of the market. The top 10% earn $90,000 or more. Use the full range, not just the median, when you set your anchor.

How current is this salary data?

We update this page as new marketing job ads and shared salaries come in, so each number reflects the latest data rather than a stale annual survey.

Marketing Specialist Salaries in the US

Based on 764 salariesLast updated Oct 29, 2026Last updated Oct 29, 2026

What does a Marketing Specialist earn in United States?

The median pay for a Marketing Specialist in United States is $70,000, based on 764 salaries. Most Marketing Specialist pay falls between $60,000 and $79,000, and the top 10% earn $90,000 or more.

Top

$90K/yr

90th Percentile

High

$79K/yr

75th Percentile

Median

$70K/yr

50th Percentile

Low

$60K/yr

25th Percentile

How we calculate this: most figures come from the pay ranges in marketing job ads, plus salaries marketers shared with us. Job ads usually show base pay only, so bonus and equity appear mainly in shared salaries. We update the numbers as new data comes in, most recently on Oct 29, 2026.

Which companies pay the most?

Company
1 Ericsson In-house	$109,000	$109K to $112K	7 submissions
2 Turner Construction In-house	$98,000	$92K to $113K	3 submissions
3 Structure Tone In-house	$95,000	$93K to $99K	3 submissions
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Recent submissions

		Role Type	Size	Location
$58,000	3 years	In-house	51-200	Glen Allen	10h ago
$70,000	2 years	In-house	51-200	United States	17h ago
$68,000	3 years	In-house	201-500	Baltimore	1d ago
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How does pay grow with experience?

Do in-house or agency roles pay more?

In-house

+1% more

$70,000

$60K to $79KBased on 708 submissions

Agency

$69,000

$60K to $72KBased on 15 submissions

Does remote, hybrid, or on-site work pay more?

Remote

$73,000

Median total payBased on 106 submissions

Hybrid

$70,000

Median total payBased on 185 submissions

On-site

$69,000

Median total payBased on 428 submissions

Where does this role pay the most?

Location
1Waltham	$98,000	$95K to $98K	3 submissions
2San Jose	$89,500	$83K to $91K	4 submissions
3California	$87,000	$81K to $113K	3 submissions
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Recent Marketing Specialist jobs