8775e69b-0a20-4f98-a0c4-f9f0bb5b3c20

MARKETING SPECIALIST

Emeryville, CA (Hybrid)

$72K/yr – $76K/yrEntry Level2+ years expFull time

Posted 22 hrs ago

Job Summary

Own email and SMS retention programs end-to-end, shaping strategy, calendar, testing, and lifecycle automation while leading campaign execution, optimization and reporting across channels.

  • Oversees strategy and calendar for Email/SMS driven retention.
  • Own analysis, A/B testing and iteration to improve campaign performance.

Job Description

Responsibilities

  • Create and support email and SMS strategy, calendar and testing plans
  • Support the production and execution of retention marketing campaigns including maintaining Email/SMS calendar, setting up and managing due dates, confirming inventory, writing briefs, reviewing/approving creative and coding emails
  • Partner with Planning, Merchandising, Marketing and Creative on campaigns that support the business and marketing goals
  • Build, deploy, maintain and optimize batch sends, resends, automations and journeys within the platform
  • Build, deploy and maintain automated transactional and triggered emails
  • Run and report on A/B tests within channels and optimize based on learnings
  • Update triggered/automated lifecycle triggers seasonally or as needed to support promotions
  • Review reporting & analysis of campaign performance, sharing insights and recommendations

Requirements

  • Bachelor’s Degree in Marketing or Communications or equivalent experience
  • 2+ years of experience in a marketing role, preferably digital marketing
  • Experience working for a Retailer/eCommerce business a plus
  • Strong MS Office/Google Docs skills
  • Experience working with an ESP (Email Service Provider) and project management software a plus
  • Maintain a high sense of urgency to drive daily and weekly retention initiatives, and implement last-minute changes as needed
  • Excellent interpersonal and communication skills and strong attention to detail and organizational skills
  • Familiarity with HTML coding

Benefits

  • Medical, Dental, Vision, and Life Insurance
  • Unlimited Paid Time Off plus 14 paid Holidays (including your birthday!)
  • 401(K) with employer match
  • Paid Parental Leave policy
  • The Title Nine Product Knowledge program: where you’ll receive free T9 products for your first 12 months (to get you up to speed on our product line)
  • A generous employee discount on Title Nine Products and other industry “Pro Deals”
  • A Bike Bucks & Carpooling rewards program
  • Free, onsite Weekday Workouts (or Gym Reimbursement for remote roles and our Retail Teams)

Salaries

Posted range

$72K/yr – $76K/yr

Taken straight from the job posting.

The middle of this range ($74K) is 6% above the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 764 salaries.

MARKETING SPECIALIST

8775e69b-0a20-4f98-a0c4-f9f0bb5b3c20 · Emeryville, CA · Hybrid