Executive Director, Marketing

Responsibilities

• Lead the development of an insight-driven marketing strategy and positioning for each brand indication by applying a strategic framework that uses key leverage points and strategic choices to determine targeting scenarios.
• Lead a cross-functional team, build and shape all launch plans to ensure organizational readiness and success
• Partner with Business Analytics to ensure a robust market research plan to deliver market insights for each indication and competitive intelligence and positioning as integral components of indication-level strategic and tactical plans as well as forecast assumptions. Contribute to forecast-level assumptions and analytics.
• Review indication-level campaigns and tactics to ensure alignment to the brand strategic choices and key leverage points. Ensure alignment with product positioning and messaging across targeted HCP and consumer tactics while maintaining a high standard of quality and compliance for Immunovant.
• Develop a disease education campaign to shape the market for a new entrant and catalyze a change in Graves’ Disease understanding and treatment approach and determine requirements for similar campaigns in follow-on indications.
• Ensure brand/launch strategies and positioning are reflected in promotional materials for key customer segments (e.g., HCPs, patients, KOLs, allied health professionals, market access stakeholders) and across multiple channels.
• Establish media campaigns to support the indications, inclusive of the multi-channel specific strategies and tactics necessary to support the Customer Engagement team e.g., face-to-face, digital, CRM, etc.
• Regularly engage with and support the need for thought partnership with functional partners (sales, market access, distribution, medical affairs, etc..).
• Communicate with the organization regarding marketing strategy and commercial readiness.
• Maintain expertise in each disease state, competitive landscape, and market dynamics, informing potential pivots in strategic and executional approach as needed.

Requirements

• BA/BS required; MBA and/or other relevant graduate degree preferred
• 12+ years of marketing experience in a biotechnology or pharmaceutical organization. Launch experience required
• Track record of enterprise and executive leadership influence - able to lead through ambiguity, align diverse stakeholders, and drive decisions across functions outside of direct reporting lines.
• Exceptional communication skills; able to synthesize complex inputs into clear recommendations for executive leadership.
• Demonstrated analytical and problem-solving skills, leading to the development of innovative marketing initiatives.
• Analytical, creative, solution-oriented, and decisive.