Director, US Marketing

Responsibilities

• Lead US downstream marketing strategy and annual marketing plans aligned to US and global commercial priorities.
• Monitor market dynamics, competitive activity and commercial performance to adjust strategy and resource allocation; support forecasting and business planning.
• Represent US market needs and customer insights in global and regional planning.
• Own US positioning, segmentation, targeting and messaging across the full reconstructive and wound care portfolio.
• Ensure customer-facing communications clearly convey PolyNovo's clinical, economic and operational value and the advantages of the NovoSorb® platform.
• Partner with Global Marketing and Global Sales Training to keep messaging and sales enablement consistent.
• Lead US launch planning and execution for new products, indications and line extensions, ensuring market, customer and sales readiness.
• Identify lifecycle opportunities to grow utilization, retention and market penetration, and build supporting business cases.
• Serve as the primary marketing partner to US Sales leadership on commercial priorities, customer targeting and growth initiatives.
• Deliver sales tools, competitive intelligence, objection-handling resources and field marketing programs, and measure their effectiveness with Commercial Operations.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Healthcare or a related field required.
• MBA or advanced business, marketing or healthcare-related degree preferred.
• 10+ years of progressive marketing, commercialization or commercial leadership experience in medical devices, healthcare, biotechnology or related industries.
• Proven success leading downstream marketing, product commercialization, market development and launches.
• Experience supporting a direct sales organization and driving adoption, utilization and revenue growth.
• Experience commercializing clinically differentiated products supported by clinical and health economic evidence.
• Experience leading effectively in a cross-functional, matrixed organization.
• Prior experience in wound care, reconstructive surgery, regenerative medicine, biologics or adjacent markets preferred.

Benefits

• Total compensation package consisting of base salary, bonus, and incentive plans.
• 401k plan with company match.
• Comprehensive medical, dental, and vision insurance for employees and their families.
• Generous paid time off, 12 company holidays, and two paid Nurture days per year.
• Parental leave for primary and secondary caregivers.