Chief Marketing Officer, CT & Xray

Responsibilities

• Growth and Portfolio Strategy
• Help define and implement the growth strategy for CT and X-ray.
• You will bring together customer insight, market dynamics, competitive intelligence and business performance to help answer practical questions: Where can we grow? Which customers and markets matter most? Where are we differentiated? Where do we need to improve? What should we prioritize?
• You will help shape the portfolio, positioning, segmentation and pricing strategy, and ensure marketing priorities are tied to the financial goals of the business.
• Portfolio Story and Creative Direction
• Create a clear, differentiated story for the CT and X-ray portfolio.
• These are complex technologies, but the customer story cannot be complex. The CMO will translate product roadmaps, clinical evidence and technical innovation into ideas that are simple, relevant and memorable.
• This includes setting the narrative for the business, developing strong creative platforms for major launches and ensuring individual product stories add up to a coherent CT and X-ray story. The expectation is not simply more content. It is better thinking, stronger ideas and work that makes customers care.
• Commercialization and Growth
• Turn marketing strategy into business results.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience
• Ten or more years of marketing experience, including product marketing
• Experience leading global teams
• Experience in product launches, commercialization, pricing or portfolio strategy
• Healthcare or medical technology experience required
• Strong written and verbal communication skills

Preferred

• MBA or relevant advanced degree
• Experience in Imaging, Radiology, CT or adjacent healthcare technology markets
• Product management, sales or regional marketing experience
• Experience developing portfolio, launch or brand campaigns
• Experience leading creative teams, agencies or integrated marketing programs
• Strong understanding of segmentation, positioning, pricing and lifecycle management
• Proven ability to lead change and work effectively across a matrixed organization

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.