MARKETING MANAGER

Responsibilities

• Develops and leads recruitment marketing strategies for UAB's Graduate Programs, aligning audiences, messaging, and channels to enrollment goals and admission cycles.
• Serves as the primary marketing liaison to the Graduate School, program directors, and graduate program coordinators; manages intake, prioritization, and scoping of recruitment requests and timelines.
• Oversees development of program-specific inquiry nurture, application, and yield communications; writes and edits content highlighting graduate programs.
• Owns the graduate recruitment editorial calendar and content strategy, mapped to application deadlines, recruitment events, and admission milestones; ensures compliance with CAN-SPAM and UAB brand and email policies.
• Partners with the Marketing Systems Specialist to plan inquiry-to-enrollment automated emails, personalization, and A/B testing.
• Analyze graduate funnel performance (inquiries, applications, admits, and enrollments) and campaign engagement; report results and recommendations to leadership and program stakeholders.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations, or a related field and four (4) years of related experience required. Work experience may NOT substitute for the education requirement.
• Strong writing, editing, content development, and audience-focused storytelling skills.
• Experience with email marketing, marketing automation, CRM platforms, segmentation, personalization, and testing.
• Strong analytical and project management skills, including the ability to translate data and enrollment goals into actionable recommendations.
• Excellent relationship-management skills.
• Knowledge of digital marketing, accessibility, brand, and email compliance best practices.