Senior Marketing Manager

Responsibilities

• Define and execute long-term brand identity and growth roadmaps for the group, driving alignment across creative direction, A&R, content, cultural positioning, and fan acquisition.
• Plan and lead end-to-end global marketing rollouts for album cycles, single releases, and key artist activations to boost market relevance and brand awareness.
• Partner with a digital team to formulate targeted audience acquisition plans, leveraging market insights, fan behavior, and emerging DSP/platform opportunities to grow the global core fandom.
• Continuously track, evaluate, and report campaign KPIs, extracting ROI insights and performance data to recommend agile pivots and refine future execution frameworks.
• Manage project budgets and resource distribution, maintaining tight alignment between strategic goals and financial allocation.

Requirements

• Minimum 5+ years of music marketing, album rollout, or artist development experience within a record label, entertainment company, or artist management firm.
• Highly self-motivated with a proven track record of taking initiative, solving complex problems independently, and driving projects forward in a fast-paced environment.
• Deep understanding of global music consumption trends, streaming economics, digital marketing tools, emerging platforms, and release pipelines.
• Demonstrated ability to manage multi-faceted rollout timelines, oversee creative asset workflows, and allocate campaign budgets efficiently.
• Exceptional communication and interpersonal skills, with a strong ability to articulate ideas clearly, build trust with high-profile artists and managers, and lead cross-functional teams under tight deadlines.

Preferred

• Deep passion for music industry, K-pop culture
• Bilingual capabilities in Korean or Japanese
• Experience working across international teams and time zones

Benefits

• Competitive compensation package for all full-time employees.
• Medical, dental, and vision insurance
• Company 401(k) match up to 5%
• Flexible paid time off
• FSA
• Life insurance
• Wellhub membership that gives you access to gyms and fitness studios
• Excellent parental leave policies