General Marketing Salaries
Based on latest job postings and 1000 verified salary data submissions. Last updated January 18, 2026.
Salary overview
Low
$70,000
/yrMedian
$100,000
/yrHigh
$145,000
/yrTop
$197,100
/yrWhat this means: 50% of General Marketing professionals earn between $70,000 and $145,000. The top 10% earn $197,100 or more.
Salary by years of experience
Select experience
Median salary
$115,000/yr
Typical range
$90,000 - $151,000/yr
Agency vs in-house
Agency
Median salary
$80,000
/yrTypical range
$65,000 - $120,000
/yrIn-house
+27% higherMedian salary
$102,000
/yrTypical range
$70,000 - $150,000
/yrHighest paying companies
| Rank | Company | Median Salary | Type |
|---|---|---|---|
| 01 | $424,000 | In-house | |
| 02 | $357,000 | In-house | |
| 03 | $300,000 | In-house | |
| 04 | $260,000 | In-house | |
| 05 | $234,000 | In-house | |
| 06 | $206,000 | In-house | |
| 07 | $195,000 | In-house | |
| 08 | $189,000 | In-house | |
| 09 | $180,000 | In-house | |
| 10 | $174,000 | In-house |
Showing 1-10 of 51 companies
1 / 6
Salary by city
| Rank | Location | Median Salary | Range |
|---|---|---|---|
| 01 | Santa Clara | $339,500 | $230k — $426k |
| 02 | Parsippany | $226,000 | $211k — $237k |
| 03 | San Jose | $181,500 | $100k — $234k |
| 04 | Deerfield | $181,000 | $181k — $241k |
| 05 | Palo Alto | $180,000 | $179k — $208k |
| 06 | South San Francisco | $180,000 | $180k — $227k |
| 07 | Bellevue | $165,500 | $161k — $205k |
| 08 | San Francisco | $163,000 | $135k — $270k |
| 09 | Seattle | $162,400 | $117k — $241k |
| 10 | Culver City | $150,000 | $128k — $195k |
Showing 1-10 of 60 locations
1 / 6
Salary by state
| Rank | Location | Median Salary | Range |
|---|---|---|---|
| 01 | Alabama | $120,000 | $85k — $193k |
| 02 | Pennsylvania | $110,000 | $55k — $258k |
| 03 | New York | $105,000 | $81k — $200k |
| 04 | District of Columbia | $100,000 | $76k — $167k |
Showing 1-4 of 4 locations
1 / 1
Individual Salary Submissions
| Salary | Title | Experience | Type | Location | Added |
|---|---|---|---|---|---|
| $213,000 | General Marketing | 4 yrs | In-house | Los Angeles | 17 hours ago |
| $105,000 | General Marketing | 4 yrs | In-house | Bridgewater | 1 day ago |
| $110,000 | General Marketing | 4 yrs | In-house | Alabama | 1 day ago |
| $130,000 | General Marketing | 4 yrs | In-house | New York | 1 day ago |
| $110,000 | General Marketing | 4 yrs | In-house | Lawrenceville | 1 day ago |
| $55,000 | General Marketing | 3 yrs | In-house | Fort Washington | 2 days ago |
| $90,000 | General Marketing | 4 yrs | In-house | New York | 2 days ago |
| $130,000 | General Marketing | 4 yrs | In-house | New York | 2 days ago |
| $56,000 | General Marketing | 2 yrs | In-house | Chicago | 2 days ago |
| $50,000 | General Marketing | 2 yrs | In-house | Cincinnati | 2 days ago |
$213,000
General Marketing
4 yrs exp
In-house
Los Angeles
17 hours ago
$105,000
General Marketing
4 yrs exp
In-house
Bridgewater
1 day ago
$110,000
General Marketing
4 yrs exp
In-house
Alabama
1 day ago