General Marketing Salaries
Based on latest job postings and 1000 verified salary data submissions. Last updated February 7, 2026.
Salary overview
Low
$72,426
/yrMedian
$105,000
/yrHigh
$164,000
/yrTop
$220,000
/yrWhat this means: 50% of General Marketing professionals earn between $72,426 and $164,000. The top 10% earn $220,000 or more.
Salary by years of experience
Select experience
Median salary
$115,000/yr
Typical range
$90,000 - $153,500/yr
Agency vs in-house
Agency
Median salary
$90,000
/yrTypical range
$70,000 - $112,000
/yrIn-house
+28% higherMedian salary
$115,000
/yrTypical range
$72,202 - $174,000
/yrHighest paying companies
| Rank | Company | Median Salary | Type |
|---|---|---|---|
| 01 | $515,000 | In-house | |
| 02 | $424,000 | In-house | |
| 03 | $260,000 | In-house | |
| 04 | $256,780 | In-house | |
| 05 | $253,000 | In-house | |
| 06 | $239,000 | In-house | |
| 07 | $234,000 | In-house | |
| 08 | $231,000 | In-house | |
| 09 | $222,000 | In-house | |
| 10 | $208,538 | In-house |
Showing 1-10 of 71 companies
1 / 8
Salary by city
| Rank | Location | Median Salary | Range |
|---|---|---|---|
| 01 | Rosemont | $260,000 | $179k — $391k |
| 02 | Santa Clara | $256,780 | $235k — $419k |
| 03 | Summit | $208,538 | $199k — $238k |
| 04 | Sunnyvale | $200,000 | $157k — $256k |
| 05 | Seattle | $195,925 | $143k — $246k |
| 06 | Mountain View | $193,000 | $166k — $270k |
| 07 | Bellevue | $181,930 | $160k — $220k |
| 08 | Arlington | $181,050 | $181k — $196k |
| 09 | Palo Alto | $180,000 | $179k — $208k |
| 10 | San Diego | $176,150 | $120k — $276k |
Showing 1-10 of 54 locations
1 / 6
Salary by state
| Rank | Location | Median Salary | Range |
|---|---|---|---|
| 01 | Kansas | $215,000 | $149k — $260k |
| 02 | New Jersey | $160,000 | $85k — $217k |
| 03 | Washington | $159,200 | $95k — $237k |
| 04 | California | $140,000 | $88k — $268k |
| 05 | Utah | $138,000 | $106k — $342k |
| 06 | Massachusetts | $120,000 | $66k — $206k |
| 07 | Pennsylvania | $120,000 | $64k — $236k |
| 08 | Maryland | $117,000 | $74k — $181k |
| 09 | Alabama | $110,000 | $75k — $188k |
| 10 | Virginia | $110,000 | $74k — $200k |
Showing 1-10 of 32 locations
1 / 4
Individual Salary Submissions
| Salary | Title | Experience | Type | Location | Added |
|---|---|---|---|---|---|
| $164,000 | General Marketing | 4 yrs | In-house | San Francisco | 1 week ago |
| $344,000 | General Marketing | 8 yrs | In-house | Santa Clara | 1 week ago |
| $140,000 | General Marketing | 5 yrs | In-house | Los Angeles | 2 weeks ago |
| $91,000 | General Marketing | 3 yrs | In-house | Atlanta | 2 weeks ago |
| $180,000 | General Marketing | 8 yrs | In-house | Caen | 2 weeks ago |
| $150,000 | General Marketing | 5 yrs | In-house | Austin | 2 weeks ago |
| $60,000 | General Marketing | 3 yrs | In-house | Warwick | 2 weeks ago |
| $100,000 | General Marketing | 4 yrs | In-house | New York | 2 weeks ago |
| $213,000 | General Marketing | 4 yrs | In-house | Los Angeles | 2 weeks ago |
| $105,000 | General Marketing | 4 yrs | In-house | Bridgewater | 2 weeks ago |
$164,000
General Marketing
4 yrs exp
In-house
San Francisco
1 week ago
$344,000
General Marketing
8 yrs exp
In-house
Santa Clara
1 week ago
$140,000
General Marketing
5 yrs exp
In-house
Los Angeles
2 weeks ago