General Marketing Salaries in the US

Based on 15,392 salariesLast updated Nov 9, 2026

What does a General Marketing earn in United States?

The median pay for a General Marketing in United States is $88,000, based on 15,392 salaries. Most General Marketing pay falls between $68,000 and $125,000, and the top 10% earn $185,000 or more.

Top
$185K/yr
90th Percentile
High
$125K/yr
75th Percentile
Median
$88K/yr
50th Percentile
Low
$68K/yr
25th Percentile

How we calculate this: most figures come from the pay ranges in marketing job ads, plus salaries marketers shared with us. Job ads usually show base pay only, so bonus and equity appear mainly in shared salaries. We update the numbers as new data comes in, most recently on Nov 9, 2026.

Which companies pay the most?

Company
$300,000$259K to $336K5 submissions
$280,000$219K to $330K4 submissions
Cisco
Cisco
In-house
$278,000$191K to $340K13 submissions
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Recent submissions

Role TypeSizeLocation
$57,0003 yearsIn-house11-50Los Angeles15m ago
$70,000<1 yearIn-house1,001-5,000San Francisco6h ago
$67,0002 yearsIn-house1-10Alpharetta9h ago
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How does pay grow with experience?

Do in-house or agency roles pay more?

In-house
$88,000
$67K to $127KBased on 12,638 submissions
Agency
$88,000
$68K to $118KBased on 2,350 submissions

Does remote, hybrid, or on-site work pay more?

Remote
$100,000
Median total payBased on 2,478 submissions
Hybrid
$95,000
Median total payBased on 4,611 submissions
On-site
$80,000
Median total payBased on 7,403 submissions

Where does this role pay the most?

Location
Zionsville
$300,000$176K to $300K3 submissions
Rahway
$298,000$232K to $363K11 submissions
Foster City
$279,500$251K to $334K6 submissions
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People also look at

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$158,000$115,000 to $193,0003,132 submissions
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Guides for this role

Common questions about General Marketing pay