Director, Marketing Planning
AARP
District of Columbia, USA (Hybrid)
$132K/yr - $147K/yrIn-house
1 hr ago
General Marketing Salaries in United States
Based on 10,925 verified submissionsLast updated Jul 31, 2026Last updated Jul 31, 2026
What does a General Marketing earn in United States?
The median total compensation for a General Marketing in United States is $88,000, based on 10,925 verified salary submissions. Most General Marketing pay falls between $68,000 and $125,000, and the top 10% earn $185,000 or more.
Top
$185K/yr
90th Percentile
High
$125K/yr
75th Percentile
Median
$88K/yr
50th Percentile
Low
$68K/yr
25th Percentile
How we calculate this: we combine pay data from three sources, job postings, salaries self-reported by marketers, and pay verified by recruiters. Figures include base salary, bonus, and equity, and we update them as new data comes in, most recently on Jul 31, 2026.
Which companies pay the most?
| Company | |||
|---|---|---|---|
 MannKind Corporation In-house | $330,000 | $280K to $330K | 3 submissions |
 Netflix In-house | $315,000 | $200K to $855K | 9 submissions |
 Gilead Sciences In-house | $300,000 | $280K to $318K | 3 submissions |
| $132,000 | $96K to $214K | 12 submissions | |
| $144,000 | $108K to $226K | 15 submissions | |
| $156,000 | $120K to $238K | 18 submissions | |
| $168,000 | $132K to $250K | 21 submissions | |
| $180,000 | $144K to $262K | 12 submissions | |
| $132,000 | $96K to $214K | 15 submissions | |
| $144,000 | $108K to $226K | 18 submissions |
Showing 1-10 of 100 companies
1 / 10
Recent submissions
| Role Type | Size | Location | |||
|---|---|---|---|---|---|
| $78,000 | 5 years | Agency | 51-200 | New York City, NY | 19m ago |
| $60,000 | 2 years | Agency | 10,000+ | Boston, MA | 19m ago |
| $103,000 | 4 years | In-house | 10,000+ | Madison, NJ | 19m ago |
| $158,000 | 1 year | In-house | 10,000+ | Charleston, SC | 19m ago |
| $177,000 | 2 years | In-house | 201-500 | San Diego, CA | 19m ago |
| $196,000 | 5 years | In-house | 5,001-10,000 | District of Columbia | 19m ago |
| $203,000 | 3 years | Agency | 51-200 | Phoenix, AZ | 1h ago |
| $198,000 | 15 years | In-house | 5,001-10,000 | North Dakota | 1h ago |
| $172,000 | 1 year | Agency | 1,001-5,000 | New York City, NY | 2h ago |
| $179,000 | 3 years | Agency | 11-50 | New York City, NY | 2h ago |
Showing 1-10 of 10925 salaries
1 / 1093
How does pay grow with experience?
Do in-house or agency roles pay more?
In-house
$88,000
$67K to $130KBased on 9,048 submissions
Agency
$88,000
$68K to $118KBased on 1,789 submissions
Does remote, hybrid, or on-site work pay more?
Remote
$100,000
Median total payBased on 1,644 submissions
Hybrid
$95,000
Median total payBased on 3,307 submissions
On-site
$80,000
Median total payBased on 5,381 submissions
Where does this role pay the most?
| Location | |||
|---|---|---|---|
College Park | $327,000 | — | 1 submission |
Foster City | $300,000 | $280K to $318K | 3 submissions |
Zionsville | $300,000 | — | 2 submissions |
City | $132,000 | $268K to $330K | 12 submissions |
City | $144,000 | $261K to $319K | 15 submissions |
City | $156,000 | — | 18 submissions |
City | $168,000 | — | 21 submissions |
City | $180,000 | — | 12 submissions |
City | $132,000 | — | 15 submissions |
City | $144,000 | — | 18 submissions |
Showing 1-10 of 100 cities
1 / 10
Recent General Marketing jobs
Marketing Manager
AARP
District of Columbia, USA (Hybrid)
$95K/yr - $105K/yrIn-house
1 hr ago
Marketing Assistant
BAGGU
USA (Remote)
In-houseFull-time
1 hr ago
Marketing Manager
Revolutional
McLean, VA (Hybrid)
$130K/yr - $160K/yrIn-house
2 hrs ago
Marketing Director
Medbio, LLC
Grand Rapids, MI (On-site)
$150K/yr - $170K/yrIn-house
2 hrs ago
Marketing Intern
DBS Residential Solutions
Duluth, MN (On-site)
In-housePart-time
2 hrs ago
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| $93,000 | $70,000 to $138,000 | 4,004 submissions | |
| $78,000 | $64,000 to $100,000 | 2,729 submissions | |
| $120,000 | $85,000 to $168,000 | 2,406 submissions | |
| $85,000 | $69,000 to $113,000 | 2,338 submissions | |
| $160,000 | $118,000 to $195,000 | 2,241 submissions | |
| $123,000 | $91,000 to $170,000 | 1,983 submissions |
